2017 Winners & Shortlists
Sectors
Fast Moving Consumer Goods
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL
OREO BISCUIT
MEDIAVEST|SPARK Dubai
UNITED ARAB EMIRATES
Sectors
Durable Consumer Goods, including Cars
'BOSE BETWEEN THE EARS'
BOSE
BOSE QC35
MEDIACOM MENA Dubai
UNITED ARAB EMIRATES
Sectors
Durable Consumer Goods, including Cars
HADIA TIME
LENOVO MIDDLE EAST
LENOVO
MEMAC OGILVY & MATHER Dubai
UNITED ARAB EMIRATES
Sectors
Charities, Public Health & Safety, Public Awareness Messages
A PRICELESS DELIVERY
MASTERCARD
PRICELESS CAUSES
FP7/DXB Dubai
UNITED ARAB EMIRATES
Use of Media
Use of Ambient Media: Small Scale
ONE-DROP BOTTLE
PRIL
DISHWASHING LIQUID
TBWA\RAAD Dubai
UNITED ARAB EMIRATES
Digital & Social
Use of Digital Platforms
THE HAMMAM FIGHTER
ORANGE
4G SERVICES
FP7/TUN Tunis
TUNISIA
Digital & Social
Use of Social Platforms
THE 1ST EVER GENUINE SOCIAL MEDIA NEWSROOM
MONDELÉZ INTERNATIONAL
CADBURY OREO CHOCOLATE BISCUIT
MEDIAVEST|SPARK Dubai
UNITED ARAB EMIRATES
Digital & Social
Use of Social Platforms
TWITTERFERENCE
BATELCO
OOKLA SPEEDTEST AWARD
FP7/BAH Manama
BAHRAIN
Digital & Social
Use of Social Platforms
CHICLETS LIVE EPISODES
MONDELÉZ
CHICLETS
J. WALTER THOMPSON CAIRO
EGYPT
Digital & Social
Use of Technology
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST
ROAD SAFETY
MEMAC OGILVY & MATHER Dubai
UNITED ARAB EMIRATES
Branded Content & Entertainment
Use of Brand or Product Integration into a Programme or Platform
'CHILLING CONTENT'
GSK
SENSODYNE ADVANCE REPAIR & PROTECT
MEDIACOM MENA Dubai
UNITED ARAB EMIRATES
Branded Content & Entertainment
Use of Co-Creation & User Generated Content
FANS COME FIRST
VODAFONE
TELECOMMUNICATION
J. WALTER THOMPSON CAIRO
EGYPT
Branded Content & Entertainment
Use of Branded Content created for Digital or Social Media
THE HAMMAM FIGHTER
ORANGE
4G SERVICES
FP7/TUN Tunis
TUNISIA
