2017 Winners & Shortlists

Sectors Fast Moving Consumer Goods OREO WONDERFILLED MONDELÉZ INTERNATIONAL OREO BISCUIT MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
Sectors Durable Consumer Goods, including Cars 'BOSE BETWEEN THE EARS' BOSE BOSE QC35 MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Sectors Durable Consumer Goods, including Cars HADIA TIME LENOVO MIDDLE EAST LENOVO MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Sectors Charities, Public Health & Safety, Public Awareness Messages A PRICELESS DELIVERY MASTERCARD PRICELESS CAUSES FP7/DXB Dubai UNITED ARAB EMIRATES
Use of Media Use of Ambient Media: Small Scale ONE-DROP BOTTLE PRIL DISHWASHING LIQUID TBWA\RAAD Dubai UNITED ARAB EMIRATES
Digital & Social Use of Digital Platforms THE HAMMAM FIGHTER ORANGE 4G SERVICES FP7/TUN Tunis TUNISIA
Digital & Social Use of Social Platforms THE 1ST EVER GENUINE SOCIAL MEDIA NEWSROOM MONDELÉZ INTERNATIONAL CADBURY OREO CHOCOLATE BISCUIT MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
Digital & Social Use of Social Platforms TWITTERFERENCE BATELCO OOKLA SPEEDTEST AWARD FP7/BAH Manama BAHRAIN
Digital & Social Use of Social Platforms CHICLETS LIVE EPISODES MONDELÉZ CHICLETS J. WALTER THOMPSON CAIRO EGYPT
Digital & Social Use of Technology HUMAN CROSSING VOLKSWAGEN MIDDLE EAST ROAD SAFETY MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Branded Content & Entertainment Use of Brand or Product Integration into a Programme or Platform 'CHILLING CONTENT' GSK SENSODYNE ADVANCE REPAIR & PROTECT MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Branded Content & Entertainment Use of Co-Creation & User Generated Content FANS COME FIRST VODAFONE TELECOMMUNICATION J. WALTER THOMPSON CAIRO EGYPT
Branded Content & Entertainment Use of Branded Content created for Digital or Social Media THE HAMMAM FIGHTER ORANGE 4G SERVICES FP7/TUN Tunis TUNISIA
Campaign Use of Integrated Media COKE ACN COCA-COLA COKE RED UM7 Cairo EGYPT FP7/CAI Cairo EGYPT