2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A06 Charities, Public Health & Safety, Public Awareness Messages
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
C02 Use of Social Platforms
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
B04 Use of Outdoor
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
A01 Fast Moving Consumer Goods
THE WORLD HAS GONE NUTS
AL RIFAI ROASTERY / AL RIFAI NUTS
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
B03 Use of Print
THE WORLD HAS GONE NUTS
AL RIFAI ROASTERY / AL RIFAI NUTS
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
A02 Durable Consumer Goods, including Cars
#UNEXPECTED
GENERAL MOTORS / CHEVROLET MALIBU
CARAT Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
C01 Use of Digital Platforms
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
B07 Use of Events
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
D01 Use of Brand or Product Integration into a Programme or Platform
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN MINDSHARE MENA Amman JORDAN
B01 Use of Screens
'WHO ARE YOU?'
MARS / SNICKERS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES
E01 Use of Integrated Media
KIRI BETTER WHEN SHARED
FROMAGERIES BEL / KIRI
ZENITH Dubai UNITED ARAB EMIRATES ZENITH Dubai UNITED ARAB EMIRATES
C03 Use of Technology
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA Dubai UNITED ARAB EMIRATES
D03 Use of Branded Content created for Digital or Social Media
MARS MODERN CLASSICS
MARS / MARS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Short List
B06 Use of Ambient Media: Large Scale
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
D02 Use of Co-Creation & User Generated Content
STC - NATIONAL DAY CAMPAIGN
SAUDI TELECOM COMPANY / CORPORATE
STARCOM Riyadh SAUDI ARABIA STARCOM Riyadh SAUDI ARABIA
A04 Media & Publications
TEAM ANGEL WOLF FOR TRIYAS
YAS MARINA CIRCUIT / HEALTH & FITNESS COMMUNITY EVENT
STARCOM Dubai UNITED ARAB EMIRATES STARCOM Dubai UNITED ARAB EMIRATES
A05 Financial & Business Products & Services, Commercial Public Services
FIND A HOME FASTER WITH PROPERTYFINDER
PROPERTYFINDER / PROPERTY WEBSITE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B02 Use of Audio Platforms
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Gold
B08 Use of Stunts
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Silver
B05 Use of Ambient Media: Small Scale
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
Silver
WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA
KAIRO Cairo EGYPT KAIRO Cairo EGYPT
Silver
B03 Use of Print
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Silver
A02 Durable Consumer Goods, including Cars
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Bronze
D02 Use of Co-Creation & User Generated Content
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
E01 Use of Integrated Media
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
A04 Media & Publications
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
B01 Use of Screens
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
B06 Use of Ambient Media: Large Scale
FACE BLINDNESS
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
C03 Use of Technology
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
A05 Financial & Business Products & Services, Commercial Public Services
ICE CREAM INSURANCE
MASHREQ BANK / MASHREQ INSURANCE
Y&R DUBAI UNITED ARAB EMIRATES
B07 Use of Events
FLIPPIN' TRUCKS BY FLIPPIN' BURGERS
CHEVROLET / AUTOMOTIVE
COMMONWEALTH Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
C01 Use of Digital Platforms
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
D03 Use of Branded Content created for Digital or Social Media
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES
B04 Use of Outdoor
'WHO ARE YOU?'
MARS / SNICKERS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA Dubai UNITED ARAB EMIRATES
A06 Charities, Public Health & Safety, Public Awareness Messages
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
B08 Use of Stunts
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
HASSA ELIYA (NOW IS MINE)
ZAIN IRAQ / TELECOMMUNICATIONS
J. WALTER THOMPSON BEIRUT LEBANON
B02 Use of Audio Platforms
SPRITE CRICKET STARS
SPRITE / SPRITE
UM MENA Dubai UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
C02 Use of Social Platforms
#UNEXPECTED
GENERAL MOTORS / CHEVROLET MALIBU
CARAT Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
B02 Use of Audio Platforms
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Short List
A01 Fast Moving Consumer Goods
SPRITE CRICKET STARS
SPRITE / SPRITE
UM MENA Dubai UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
B05 Use of Ambient Media: Small Scale
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
B08 Use of Stunts
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
C02 Use of Social Platforms
HASSA ELIYA (NOW IS MINE)
ZAIN IRAQ / TELECOMMUNICATIONS
J. WALTER THOMPSON BEIRUT LEBANON
D03 Use of Branded Content created for Digital or Social Media
#BETTERWHENSHARED
FROMAGERIES BEL / KIRI
ZENITH Dubai UNITED ARAB EMIRATES ZENITH Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
B03 Use of Print
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES GARAGE366 DMCC Dubai UNITED ARAB EMIRATES