A01 Fast Moving Consumer Goods
|
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND |
CARAT Dubai |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
|
STOP THE HUNGER
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
|
LABANITA - THEY ARE JUST COWS
LABANITA / LABANITA YOGHURT |
INITIATIVE MENA Cairo |
EGYPT |
INITIATIVE MENA
Cairo
|
EGYPT
|
|
JOHNSON’S® BABY BLOGGER SERIES
JOHNSON & JOHNSON / BABY WIPES |
J3 MENA Dubai |
UNITED ARAB EMIRATES |
J3 MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK |
LEO BURNETT Riyadh |
SAUDI ARABIA |
STARCOM
Riyadh
|
SAUDI ARABIA
|
|
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
|
LEBANON
|
|
'WHO ARE YOU?'
MARS / SNICKERS |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
THE 1ST EVER GENUINE SOCIAL MEDIA NEWSROOM
MONDELÉZ INTERNATIONAL / CADBURY OREO CHOCOLATE BISCUIT |
MEDIAVEST|SPARK Dubai |
UNITED ARAB EMIRATES |
MEDIAVEST|SPARK
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT |
MEDIAVEST|SPARK Dubai |
UNITED ARAB EMIRATES |
MEDIAVEST|SPARK
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
A FLAKE FASHION FAIRYTALE
MONDELÉZ INTERNATIONAL / FLAKE CHOCOLATE BAR |
MEDIAVEST|SPARK Dubai |
UNITED ARAB EMIRATES |
MEDIAVEST|SPARK
Dubai
|
UNITED ARAB EMIRATES
|
|
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
PUBLICIS MIDDLE EAST
Dubai
MEC MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
THE WORLD HAS GONE NUTS
AL RIFAI ROASTERY / AL RIFAI NUTS |
RÉPUBLIQUE Beirut |
LEBANON |
RÉPUBLIQUE
Beirut
|
LEBANON
|
|
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
SPRITE CRICKET STARS
SPRITE / SPRITE |
UM MENA Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
PHD
Dubai
|
UNITED ARAB EMIRATES
|
|
WATER SNACKS
RAYYAN WATER / RAYYAN WATER |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
|
|
A02 Durable Consumer Goods, including Cars
|
#UNEXPECTED
GENERAL MOTORS / CHEVROLET MALIBU |
CARAT Dubai |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
|
YOU ARE THE MASTER
RENAULT MAROC / DACIA DOKKER |
J. WALTER THOMPSON Casablanca |
MOROCCO |
J. WALTER THOMPSON
Casablanca
|
MOROCCO
|
|
FASHION BONDING
MAX FASHION / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
|
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35 |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List
|
HADIA TIME
LENOVO MIDDLE EAST / LENOVO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
MINDSHARE DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
THE NO DISTRACTIONS BILLBOARD
MCDONALD'S / RAMADAN |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List
|
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE |
LEO BURNETT Riyadh |
SAUDI ARABIA |
LEO BURNETT
Riyadh
|
SAUDI ARABIA
|
|
FRAKTA COLLECTION
IKEA - SAUDI ARABIA / FRAKTA |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
|
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP |
MISFITS Dubai |
UNITED ARAB EMIRATES |
|
|
|
NAHDI CAREEM
AL NAHDI PHARMACIES / RETAIL |
STARCOM Jeddah |
SAUDI ARABIA |
STARCOM
Jeddah
|
SAUDI ARABIA
|
|
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
MAKE DREAMS COME TRUE
NAYOMI / NIGHTWEAR |
VIZEUM Dubai |
UNITED ARAB EMIRATES |
VIZEUM
Dubai
|
UNITED ARAB EMIRATES
|
|
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
HAVAS MEDIA MIDDLE EAST
Dubai
|
UNITED ARAB EMIRATES
|
|
A05 Financial & Business Products & Services, Commercial Public Services
|
THE SMART BUS
BATELCO / THE SMART BUS |
FP7/BAH Manama |
BAHRAIN |
FP7/BAH
Manama
|
BAHRAIN
|
|
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
MEDIAVEST|SPARK
Dubai
|
UNITED ARAB EMIRATES
|
|
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
|
THE PARENTS SAVINGS PLANS
EMIRATES NBD / SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
|
THE INTERACTIVE TELLER MACHINES
EMIRATES NBD / DIGITAL CUSTOMER EXPERIENCE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
|
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN |
HORIZON FCB Dubai |
UNITED ARAB EMIRATES |
|
|
|
HASSA ELIYA (NOW IS MINE)
ZAIN IRAQ / TELECOMMUNICATIONS |
J. WALTER THOMPSON BEIRUT |
LEBANON |
|
|
|
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
STARCOM
Riyadh
|
SAUDI ARABIA
|
Grand Prix
|
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
FIND A HOME FASTER WITH PROPERTYFINDER
PROPERTYFINDER / PROPERTY WEBSITE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
|
#POSTWISELY
DU / CORPORATE |
STARCOM Dubai |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|