2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Media Agency Country Award
A01 Fast Moving Consumer Goods
'WHO ARE YOU?'
MARS / SNICKERS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Short List
JOHNSON’S® BABY BLOGGER SERIES
JOHNSON & JOHNSON / BABY WIPES
J3 MENA Dubai UNITED ARAB EMIRATES J3 MENA Dubai UNITED ARAB EMIRATES
Short List
THE 1ST EVER GENUINE SOCIAL MEDIA NEWSROOM
MONDELÉZ INTERNATIONAL / CADBURY OREO CHOCOLATE BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
Short List
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
Bronze
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
A02 Durable Consumer Goods, including Cars
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Bronze
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MINDSHARE DUBAI UNITED ARAB EMIRATES
Bronze
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A05 Financial & Business Products & Services, Commercial Public Services
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP
J. WALTER THOMPSON RIYADH SAUDI ARABIA STARCOM Riyadh SAUDI ARABIA
Grand Prix
A06 Charities, Public Health & Safety, Public Awareness Messages
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Silver
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
B02 Use of Audio Platforms
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Gold
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Short List
B03 Use of Print
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Silver
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA MEDIACOM Riyadh SAUDI ARABIA
Silver
B04 Use of Outdoor
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Silver
B05 Use of Ambient Media: Small Scale
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
Silver
WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA
KAIRO Cairo EGYPT KAIRO Cairo EGYPT
Silver
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
B06 Use of Ambient Media: Large Scale
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
B08 Use of Stunts
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Silver
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
Short List
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES
Short List
C01 Use of Digital Platforms
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Bronze
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA MEDIACOM Riyadh SAUDI ARABIA
Short List
C02 Use of Social Platforms
HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT MEC Kuwait City KUWAIT
Short List
THE 1ST EVER GENUINE SOCIAL MEDIA NEWSROOM
MONDELÉZ INTERNATIONAL / CADBURY OREO CHOCOLATE BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
Bronze
TWITTERFERENCE
BATELCO / OOKLA SPEEDTEST AWARD
FP7/BAH Manama BAHRAIN FP7/BAH Manama BAHRAIN
Bronze
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT
Gold
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT STARCOM Cairo EGYPT
Bronze
C03 Use of Technology
LITTLE CHORTI
OILIBYA / MOBILE APP
MEMAC OGILVY LABEL Tunis TUNISIA
Short List
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
D01 Use of Brand or Product Integration into a Programme or Platform
'CHILLING CONTENT'
GSK / SENSODYNE ADVANCE REPAIR & PROTECT
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Bronze
D02 Use of Co-Creation & User Generated Content
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MEC GLOBAL Cairo EGYPT
Bronze
D03 Use of Branded Content created for Digital or Social Media
MARS MODERN CLASSICS
MARS / MARS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Short List
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Bronze
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT STARCOM Cairo EGYPT
Silver
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA MEDIACOM Riyadh SAUDI ARABIA
Short List
E01 Use of Integrated Media
COKE ACN
COCA-COLA / COKE RED
UM7 Cairo EGYPT UM7 Cairo EGYPT
Bronze
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS
BBDO PAKISTAN Lahore PAKISTAN
Gold
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP
J. WALTER THOMPSON RIYADH SAUDI ARABIA STARCOM Riyadh SAUDI ARABIA
Silver