2017 Winners & Shortlists

Sectors Fast Moving Consumer Goods STOP THE HUNGER MARS SNICKERS IMPACT BBDO Dubai UNITED ARAB EMIRATES
Sectors Charities, Public Health & Safety, Public Awareness Messages THE SEA CEMETERY SUPPORT TO LIFE SOCIAL RESPONSIBILITY TBWA\ISTANBUL TURKEY
Use of Media Use of Print CHAMPION'S HIJACK GO SPORT GO SPORT RETAIL STORES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Use of Media Use of Print NEWSWORTHY BOOKS JARIR BOOKS J. WALTER THOMPSON RIYADH SAUDI ARABIA
Use of Media Use of Outdoor SWITCHED ON PEPSICO 7UP IMPACT BBDO Dubai UNITED ARAB EMIRATES
Use of Media Use of Ambient Media: Small Scale YOUR JERSEY. YOUR FLAG. COCA-COLA COKE RED FP7/CAI Cairo EGYPT
Use of Media Use of Ambient Media: Small Scale WHAT PEOPLE SAY ABOUT US ZOOBA EATS ZOOBA KAIRO Cairo EGYPT
Use of Media Use of Stunts LEGALLY BRIDE KAFA (ENOUGH) VIOLENCE & EXPLOITATION WOMAN’S RIGHTS NGO LEO BURNETT BEIRUT LEBANON
Branded Content & Entertainment Use of Branded Content created for Digital or Social Media CHICLETS LIVE EPISODES MONDELÉZ CHICLETS J. WALTER THOMPSON CAIRO EGYPT
Campaign Use of Integrated Media THE CAMPAIGN THAT NEVER SAW THE LIGHT SAUDI TELECOM COMPANY SERVICE APP J. WALTER THOMPSON RIYADH SAUDI ARABIA