Brand | OMO |
Product/Service | OMO |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Innovative and Adapted Use of Print & Publishing |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Children these days are not as active as they were in previous generations. In fact, 80% of children between the ages of 11 and 17 aren’t physically active enough, according to the World Health Organization.
The omnipresence and unstoppable rise of mobile devices, computers and gaming consoles have made kids spend more time inside, resulting in major health problems such as obesity and diabetes.
Please outline how the work was adapted, modified or was innovative.
Children these days are not as active as they were in previous generations. In fact, 80% of children between the ages of 11 and 17 aren’t physically active enough, according to the World Health Organization.
The omnipresence and unstoppable rise of mobile devices, computers and gaming consoles have made kids spend more time inside, resulting in major health problems such as obesity and diabetes.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Joe Lahham |
TBWA\RAAD |
Managing Director |
Jennifer Fischer |
TBWA\RAAD |
Chief Innovation Officer |
Alex Pineda |
TBWA\RAAD |
Executive Creative Director |
Jim Robbins |
TBWA\RAAD |
Executive Creative Director |
Rijin Kunnath |
TBWA\RAAD |
Head of Design |
Smithesh Krishnan |
TBWA\RAAD |
Senior Designer |
Nada Al Alami |
TBWA\RAAD |
Designer |
Ricardo Gasparian |
TBWA\RAAD |
Strategic Planner |
Leo Paul |
TBWA\RAAD |
Senior Digital Designer |
Krix Berberian |
TBWA\RAAD |
Photographer |
Simon Raffaghello |
TBWA\RAAD |
Head of Copy |
Diana Georges |
TBWA\RAAD |
Account Director |
Romy Abdelnour |
TBWA\RAAD |
PR & Communications |
Zain Mir |
TBWA\RAAD |
Front End Developer |
Ezzat Habra |
TBWA\RAAD |
Traffic |
Naveen Madurakariyan |
TBWA\RAAD |
Traffic |
Tristan Jess Espinosa |
- |
Content Creator |
Links
Website URL