MANGOJAM STUDIO FZ LLC Dubai, UNITED ARAB EMIRATES
Additional Company
IMPACT BBDO Beirut, LEBANON
Cultural / Context information for the jury
As Lebanon was going through compounding crises, with necessities getting scarcer every day, a decisive parliamentary election was threatened by an absurd reason: a shortage of paper and ink necessary to print election ballots.
To solve this, An-Nahar, Lebanon’s leading newspaper, decided not to print its February 2nd edition. Instead, the unused paper and ink were sent towards the printing of ballots.
Empty An-Nahar newsstands filled the country and became a symbol of democracy and hope for real change.
Please outline how the work was adapted, modified or was innovative.
The innovation of this print piece lies in the fact that for the first time ever, material meant to print a newspaper was adapted to print election ballots instead.
It is a newspaper entry that does not exist in its original form of a newspaper, but instead has been donated to the government's printing associates to ensure that a democratic election is held on time.