THE MACABRE DICTIONARY OF VIRGINITY TESTING
Brand | M.A.L.I - MAROC |
Product/Service | MALI |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Grand Prix for Good |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Additional Company
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SPECTRUM PUBLISHING & PRINT SOLUTIONS Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Women’s virginity as a concept is surrounded by myths, misplaced concepts and patriarchal meanings. It entrenches gender inequality by holding girls to a different sexual responsibility and standard than boys, and rewardins harmful stereotypes.
Virginity tests have been labelled a violation of human rights against women by the UN since 2018. But under the Moroccan Penal Code, Article 488 is a law that does not yet provide effective protection against rape if a woman cannot prove that she was a virgin before the crime.
M.A.L.I. aimed to raise consciousness around this taboo and help debunking its myths.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Alex Pineda |
TBWA\RAAD |
Executive Creative Director |
Jim Robbins |
TBWA\RAAD |
Executive Creative Director |
Jennifer Fischer |
TBWA\RAAD |
Chief Innovation Officer |
Joe Lahham |
TBWA\RAAD |
Managing Director |
Romy Abdelnour |
TBWA\RAAD |
PR, Marketing & Communications |
Paula Zambrano |
TBWA\RAAD |
Art Direction |
Nada Al Alami |
TBWA\RAAD |
Design |
Mehwish Rafi |
TBWA\RAAD |
Planning Director |
Adnan Ahmed |
TBWA\RAAD |
Copywriter |
Zain Mir |
TBWA\RAAD |
Developer |
Jose-Paolo Rayco |
TBWA\RAAD |
Content Creation |
Preetam Kotian |
TBWA\RAAD |
Motion Design |
Ezzat Habra |
TBWA\RAAD |
Traffic |
Naveen Madurakariyan |
TBWA\RAAD |
Traffic |
Links
Website URL