Brand | KFC |
Product/Service | KFC |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
HEARTS & SCIENCE Dubai, UNITED ARAB EMIRATES
|
Production
|
LITEMATTER Fujairah, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
A highway mirage is an optical phenomenon caused by a thin layer of hot air just above the ground.
The weather gets so hot that it causes surfaces to act like mirrors, blurring lines and images on the horizon.
If you drive around the highways in the region, especially on those long and straight desert roads, you’ve probably seen it.
You know how hot it gets. And that’s the whole point.
To convey the aggressive spiciness of KFC’s Twister Blaze, surfaces such as dining tables, office worktables, and even picnic sheets were portrayed like they were heating up like desert mirages.
Those three specific depictions were not chosen by chance: those are the places where KFC’s fans like most to eat at.
Especially when they want to deal with the heat burst from KFC’s Twister Blaze.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Joe Lahham |
TBWA\RAAD |
Managing Director |
Jennifer Fischer |
TBWA\RAAD |
Chief Innovation Officer |
Alex Pineda |
TBWA\RAAD |
Executive Creative Director |
Jim Robbins |
TBWA\RAAD |
Executive Creative Director |
Maian Alken |
TBWA\RAAD |
Associate Creative Director |
Hugo Agostinho |
TBWA\RAAD |
Senior Art Director |
Rodrigo Scapolan |
TBWA\RAAD |
Senior Art Director |
Rafael Lavor |
TBWA\RAAD |
Head of Strategy |
John Abiad |
TBWA\RAAD |
Senior Account Director |
Ashleigh Morgan |
TBWA\RAAD |
Senior Account Manager |
Romy Abdelnour |
TBWA\RAAD |
PR & Communications |
Ezzat Habra |
TBWA\RAAD |
Traffic |
Naveen Madurakariyan |
TBWA\RAAD |
Traffic |
Daniel Botezatu |
Litematter |
Photographer |