Brand | ARABIAN AUTOMOBILES COMPANY (AAC) |
Product/Service | NISSAN |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Consumer Goods |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
STUDIO NUTS Rio De Janeiro, BRAZIL
|
Cultural / Context information for the jury
The UAE has the highest number of cars per capita in the GCC region, making it a huge automotive market. Consequently, it has become a big market for automotive parts as well. But fake parts have infiltrated the market and many customers resort to cheaper parts that are not well engineered and tested. Fake parts are becoming a major cause of road accidents in the country.
The fake car parts market is estimated at over USD 30 Million. Every year, police and other government bodies seize fake parts worth millions of dollars. As context, in 2020, fake parts worth over 4 million USD were seized in Dubai alone (The UAE has seven emirates, Dubai being one of them).
Arabian Automobiles Company, the authorized distributor for Nissan in Dubai & Sharjah wanted to raise customers’ awareness on this issue and encourage them to use genuine parts only.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Joe Lahham |
TBWA\RAAD |
Managing Director |
Jennifer Fischer |
TBWA\RAAD |
Chief Innovation Officer |
Alex Pineda |
TBWA\RAAD |
Executive Creative Director |
Jim Robbins |
TBWA\RAAD |
Executive Creative Director |
Maian Alken |
TBWA\RAAD |
Associate Creative Director |
Julian Perico |
TBWA\RAAD |
Art Direction |
Bhaskar Bateja |
TBWA\RAAD |
Planning Director |
Richard Rao |
TBWA\RAAD |
Client Servicing |
Georges Oghgassian |
TBWA\RAAD |
Client Servicing |
Romy Abdelnour |
TBWA\RAAD |
PR & Communications |
Ezzat Habra |
TBWA\RAAD |
Traffic |
Naveen Madurakariyan |
TBWA\RAAD |
Traffic |
Tico Moraes |
Studio Nuts |
Creative Director |
Valeria Lima |
Studio Nuts |
Production |
Janaína Villas-Bôas |
Studio Nuts |
Production |
Gabi Lima |
Studio Nuts |
Project Manager |
Gabi Lima |
Studio Nuts |
Project Manager |
Adam Pierre |
Studio Nuts |
CGI |
Cristiano Porfirio |
Studio Nuts |
CGI |
Tiago Piloto |
Studio Nuts |
CGI |
Thiago Storino |
Studio Nuts |
Creative Retouching |
Rafael Casagrande |
Studio Nuts |
Creative Retouching |