Brand | TOYOTA |
Product/Service | LAND CRUISER |
Entrant | WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA |
Category | Consumer Goods |
Idea Creation
|
WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA
|
Additional Company
|
WUNDERMAN THOMPSON Amman, JORDAN
|
Cultural / Context information for the jury
Toyota Landcruiser is the toughest car to roam the terrains of Jordan. Build for extreme weather conditions, this beast had a new look in 2022. To promote the newer model and get test drives, we promoted the additional benefit that came with it. More space inside the house.
During the pandemic adventure seekers started to spend more time at home. Working , exercising, learning, and just having fun with family. This behaviour meant requirement of newer space inside the home.
And that is exactly what a Toyota Landcruiser offers in 2022. Because the Landcruiser is made for outdoors. Even when parked. It does not enjoy the shelter of a petty garage. Which is perfect for Jordanians seeking more space in their homes.
With this campaign we encouraged the owners to repurpose these garage spaces to create a more needful space like playing area, gym, office, in-home cinema, indoor garden, etc.
Credits
Chafic Haddad |
Wunderman Thompson Riyadh |
Chief Creative Officer |
Rayyan Aoun |
Wunderman Thompson Riyadh |
Executive Creative Director |
Shine KM |
Wunderman Thompson Riyadh |
Head of Design |
Mahesh Ambaliya |
Wunderman Thompson Riyadh |
Copywriter |
Ale Burset |
Wunderman Thompson Riyadh |
Photographer |