Brand | ANNAHAR |
Product/Service | ANNAHAR NEWSPAPER |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | Corporate Purpose & Social Responsibility |
Idea Creation
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IMPACT BBDO Beirut, LEBANON
|
Idea Creation 2
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
PR
|
IMPACT BBDO Beirut, LEBANON
|
Translation. Provide a full English translation of any text.
Page1: The truth of August 4th from the children's mouth.
#InnocentTruth
Articles headlines:
Truth1,2,3,4,5,6,7
- Jozy & Sky
- Zouzou & Jenny
- Elly
- Peter
- Rayan
- Margaret
- Ahmad & Raed
- Baraa & Rand
- Maria & Eliya
- Elsa
- Alexander
- Emilio
- Nour & Taleb
- Sibelle
- Maria & Georges
Please tell us how the brand purpose inspired the work
Annahar, Lebanon’s leading newspaper and catalyst for change, traditionally enjoys a high degree of credibility among the public when it comes to journalistic integrity. Its track record of relentlessly pursuing honest news reporting and engaging work has earned it a great reputation as a trustworthy news source. Its late editor-in-chief’s assassination while pursuing a national cause has cemented a rich legacy which still lives on.
The campaign was a prime example of a purpose-driven type of work. It was brand activism in finest form, one which addressed social, ethical, and humane issues. Annahar’s signature form of activism demonstrated how its purpose and responsibility as a brand, impacted the Lebanese people by connecting them to the truth while giving them a voice.
Credits
Dani Richa |
IMPACT BBDO |
Chairman and CEO |
Joe Abou-Khaled |
IMPACT BBDO |
Regional Executive Creative Director |
Anthony Azzi |
IMPACT BBDO Beirut |
Creative Director |
Anthony Asmar |
IMPACT BBDO Beirut |
Senior Art Director |
Ruben Furio |
IMPACT BBDO Beirut |
Illustrator |
Emile Tabanji |
IMPACT BBDO Beirut |
Managing Director |
Raja Kanafani |
IMPACT BBDO Beirut |
Creative Support |
Ramy Tannous |
IMPACT BBDO Beirut |
Head of Multimedia |
Marc Ritter |
IMPACT BBDO Beirut |
Multimedia Designer |
Ali Rez |
IMPACT BBDO |
Executive Creative Director |
Links
Video URL