HOW TO GROW RICH DURING THE PANDEMIC
Brand | EMIRATES NBD |
Product/Service | PUBLIC SERVICE AWARENESS |
Entrant | LEO BURNETT Dubai, UNITED ARAB EMIRATES |
Category | Commercial Publications |
Idea Creation
|
LEO BURNETT Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
INITIATIVE MENA Dubai, UNITED ARAB EMIRATES
|
PR
|
ASDA'A BCW Dubai, UNITED ARAB EMIRATES
|
Production
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Emirates NBD is the leading bank of the UAE and has been at the forefront of anti-phishing communication for the past few years. The submitted campaign features a mysteriously rich man who has written a book titled How to Grow Rich During the Pandemic. Later, the audience finds out that he is actually a fraudster.
Credits
Kalpesh Patankar |
Leo Burnett Dubai |
Chief Creative Officer |
Rafael Augusto |
Leo Burnett Dubai |
Creative Direction, Concept, Art Direction |
Farhan Siddiqui |
Leo Burnett Dubai |
Concept, Script & Copywriting |
Aditi Shah |
Leo Burnett Dubai |
Concept, Art Direction |
Shadi Kermasho |
Leo Burnett Dubai |
Head Of Arabic |
Haytham Lamah |
Leo Burnett Dubai |
Arabic Copywriting |
Mohamed Bareche |
Publicis Communications |
Creative PR & Support |
Pooja Beri |
Leo Burnett Dubai |
Strategy |
Lama Mosallem |
Leo Burnett Dubai |
Planning |
Shereen Mustafa |
Leo Burnett Dubai |
Head of Production |
Judy Lamaa |
Leo Burnett Dubai |
Producer |
Dan Newton |
Leo Burnett |
Social Media Editing |
Samer Shoueiry |
Publicis Communications |
CDO & CEO |
Joelle Jammal |
Leo Burnett Dubai |
Deputy Managing Director |
Sonal Chaddha |
Leo Burnett Dubai |
Client Servicing |
Soraya Jomaa |
Leo Burnett Dubai |
Client Servicing |
Vikram Krishna |
Emirates NBD |
Client |
Moadh Bukhash |
Emirates NBD |
Client |
Mai Cheblak |
Emirates NBD |
Client |
Wajd Al Hashmi |
Emirates NBD |
Client |
Nalle Sjöblad |
Deja Vu |
Film Director |
Pasi Pauni |
Deja Vu |
Director of Photography |
Manasvi Gosalia |
Deja Vu |
Executive Producer |
Steve Gergess |
Deja Vu |
Film Production |
Kaan Acemi |
Deja Vu |
Film Production |
Ogan Kockan |
Deja Vu |
Film Production |
Mary bou Akl |
Deja Vu |
Film Post Production |
Arzu Kadak |
Deja Vu |
Film Production Designer |
Cem Ece |
Deja Vu |
Film Production Designer |
Secilay Dogan |
Deja Vu |
Film Production Wardrobe Stylist |
Kharmel Cochrane |
Deja Vu |
Film Casting |
Tugce Sagmanlı |
Deja Vu |
Film Casting |
Akseli Soini |
Deja Vu |
Film Music & Sound Design Composition |
Johannes Salonen |
Deja Vu |
Film Editing |
Rizwan Maple |
Deja Vu |
Film Editing |
Petri Falkenberg |
Deja Vu |
Color Grading |
Grade One Helsinki |
Deja Vu |
Color Grading |
Pradosh Chandran |
Deja Vu |
Online & Retouching |
Kevin Vincent |
Deja Vu |
Online & Retouching |
Shutterstock Images |
Shutterstock.com |
Images for social |