HOW TO GROW RICH DURING THE PANDEMIC
| Brand | EMIRATES NBD |
| Product/Service | PUBLIC SERVICE AWARENESS |
| Entrant | LEO BURNETT Dubai, UNITED ARAB EMIRATES |
| Category | Commercial Publications |
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Idea Creation
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LEO BURNETT Dubai, UNITED ARAB EMIRATES
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Media Placement
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INITIATIVE MENA Dubai, UNITED ARAB EMIRATES
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PR
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ASDA'A BCW Dubai, UNITED ARAB EMIRATES
|
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Production
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Emirates NBD is the leading bank of the UAE and has been at the forefront of anti-phishing communication for the past few years. The submitted campaign features a mysteriously rich man who has written a book titled How to Grow Rich During the Pandemic. Later, the audience finds out that he is actually a fraudster.
Credits
| Kalpesh Patankar |
Leo Burnett Dubai |
Chief Creative Officer |
| Rafael Augusto |
Leo Burnett Dubai |
Creative Direction, Concept, Art Direction |
| Farhan Siddiqui |
Leo Burnett Dubai |
Concept, Script & Copywriting |
| Aditi Shah |
Leo Burnett Dubai |
Concept, Art Direction |
| Shadi Kermasho |
Leo Burnett Dubai |
Head Of Arabic |
| Haytham Lamah |
Leo Burnett Dubai |
Arabic Copywriting |
| Mohamed Bareche |
Publicis Communications |
Creative PR & Support |
| Pooja Beri |
Leo Burnett Dubai |
Strategy |
| Lama Mosallem |
Leo Burnett Dubai |
Planning |
| Shereen Mustafa |
Leo Burnett Dubai |
Head of Production |
| Judy Lamaa |
Leo Burnett Dubai |
Producer |
| Dan Newton |
Leo Burnett |
Social Media Editing |
| Samer Shoueiry |
Publicis Communications |
CDO & CEO |
| Joelle Jammal |
Leo Burnett Dubai |
Deputy Managing Director |
| Sonal Chaddha |
Leo Burnett Dubai |
Client Servicing |
| Soraya Jomaa |
Leo Burnett Dubai |
Client Servicing |
| Vikram Krishna |
Emirates NBD |
Client |
| Moadh Bukhash |
Emirates NBD |
Client |
| Mai Cheblak |
Emirates NBD |
Client |
| Wajd Al Hashmi |
Emirates NBD |
Client |
| Nalle Sjöblad |
Deja Vu |
Film Director |
| Pasi Pauni |
Deja Vu |
Director of Photography |
| Manasvi Gosalia |
Deja Vu |
Executive Producer |
| Steve Gergess |
Deja Vu |
Film Production |
| Kaan Acemi |
Deja Vu |
Film Production |
| Ogan Kockan |
Deja Vu |
Film Production |
| Mary bou Akl |
Deja Vu |
Film Post Production |
| Arzu Kadak |
Deja Vu |
Film Production Designer |
| Cem Ece |
Deja Vu |
Film Production Designer |
| Secilay Dogan |
Deja Vu |
Film Production Wardrobe Stylist |
| Kharmel Cochrane |
Deja Vu |
Film Casting |
| Tugce Sagmanlı |
Deja Vu |
Film Casting |
| Akseli Soini |
Deja Vu |
Film Music & Sound Design Composition |
| Johannes Salonen |
Deja Vu |
Film Editing |
| Rizwan Maple |
Deja Vu |
Film Editing |
| Petri Falkenberg |
Deja Vu |
Color Grading |
| Grade One Helsinki |
Deja Vu |
Color Grading |
| Pradosh Chandran |
Deja Vu |
Online & Retouching |
| Kevin Vincent |
Deja Vu |
Online & Retouching |
| Shutterstock Images |
Shutterstock.com |
Images for social |