| Brand | IKEA |
| Product/Service | IKEA SALE |
| Entrant | LEO BURNETT Riyadh, SAUDI ARABIA |
| Category | Breakthrough on a Budget |
| Idea Creation | LEO BURNETT Riyadh, SAUDI ARABIA |
| Media Placement | STARCOM Jeddah, SAUDI ARABIA |
| Production | NOJARA PRODUCTIONS Cairo, EGYPT |
| Name | Company | Role |
|---|---|---|
| Mohammed Bahmishan | Publicis communications | Ideation |
| Mohammed Sehly | Leo Burnett | Ideation/Execution |
| Thamer Farsi | Publicis Communications | Support |
| Samir Antoun | Leo burnett | Support |
| Makram Khatib | Leo Burnett | Support |
| Imad Jurdi | Leo Burnett | Support |