Brand | TECOM GROUP / DUBAI SCIENCE PARK |
Product/Service | DUBAI SCIENCE PARK |
Entrant | SERVICEPLAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Category | Corporate Purpose & Social Responsibility |
Idea Creation
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SERVICEPLAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Please tell us how the brand purpose inspired the work
The brief and inspiration came to us from Dubai Science Park, a community for healthcare businesses and professionals. Known for fostering an environment that supports research, creativity, innovation, and passion, ensuring a supportive ecosystem for businesses to establish sustainable and positive change. Medical health is an important aspect for them, and they want to steadily progress this conversation. For the test, we partnered with a leading mental health clinic in the UAE, that believes in helping people accomplish their goals, while supporting them in a warm, empathic, and judgment-free way. This helped us define the tone of the campaign.
Credits
Rami Hmadeh |
Serviceplan Middle East |
Manager Partner |
Natalie Shardan |
Serviceplan Middle East |
General Manager |
Azhar Siddiqui |
Serviceplan Middle East |
Manager Partner |
Frances Valerie Bonifacio |
Serviceplan Middle East |
Head of Strategy |
Jason Romeyko |
Serviceplan Group |
Worldwide Executive Creative Director |
Akhilesh Bagri |
Serviceplan Middle East |
Chief Creative Officer |
Saleh Elghatit |
Serviceplan Middle East |
Creative Director |
André Couto |
Serviceplan Middle East |
Creative Director |
Oussama Founi |
Serviceplan Middle East |
Art Director |
Sameer Suri |
Serviceplan Middle East |
Copywriter |
Saaniya Abbas |
Serviceplan Middle East |
Art Director |
Rana Ahmed |
Serviceplan Middle East |
Arabic Copywriter |
Ramy Abdelrehim |
Serviceplan Middle East |
Business Director |
Kathleen Angeles |
Serviceplan Middle East |
Account Manager |
Jiawen Chen |
Caper Illustration |
Illustrator |
Charbel Jreijiri |
Mediaplus |
General Manager |
Vishwa Mohan |
Mediaplus |
Director, International Markets |
Suprashv Adarsh Chopra |
Mediaplus |
Digital Media Director |
Tareq Al Masri |
Mediaplus |
Media Manager |