2022 Winners & Shortlists

Please tell us how the brand purpose inspired the work

The brief and inspiration came to us from Dubai Science Park, a community for healthcare businesses and professionals. Known for fostering an environment that supports research, creativity, innovation, and passion, ensuring a supportive ecosystem for businesses to establish sustainable and positive change. Medical health is an important aspect for them, and they want to steadily progress this conversation. For the test, we partnered with a leading mental health clinic in the UAE, that believes in helping people accomplish their goals, while supporting them in a warm, empathic, and judgment-free way. This helped us define the tone of the campaign.