Brand | NESTLE |
Product/Service | KITKAT |
Entrant | WUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES |
Category | Social Behaviour & Cultural Insight |
Idea Creation
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WUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES
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Please tell us about the social behaviour and / or cultural insights that inspired your work
The intense and prolonged home isolation periods had us all looking for ways to escape boredom - resulting in the development of hobbies. But people took it a step too far, these hobbies became an obsessive distraction.
The print series illustrates how hardcore some of us can go in finding ways to keep busy. Dense books that seem to remove all the fun of some of the most popular hobbies picked up during the pandemic are carefully interrupted by a Kit Kat bar. As a loud voice for the importance of stopping every now and then, Kit Kat looked for a unique way to remind people to relax even when they felt like they were already taking a break.
Credits
Chafic Haddad |
Wunderman Thompson MENA |
Chief Creative Officer |
Mona Hassanie |
Wunderman Thompson |
Head Of Strategy |
Pablo Maldonado |
Wunderman Thompson Dubai |
Executive Creative Director |
Mariam Samy |
Wunderman Thompson |
Strategy |
Jericho Dizon |
Wunderman Thompson Dubai |
Senior Art Director |
Marcelo Zylberberg |
Wunderman Thompson Dubai |
Senior Copywriter |
Adrián San Vicente |
Wunderman Thompson Dubai |
Interactive Designer |
Paul Grainger |
Wunderman Thompson London |
Head of Studio |
Josephine Lawaan |
Wunderman Thompson Dubai |
Traffic |
Jason Sanphil |
Wunderman Thompson Dubai |
Editor |
Links
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