Brand | NESTLE |
Product/Service | KITKAT |
Entrant | WUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES |
Category | Commercial Publications |
Idea Creation
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WUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
As this campaign was deployed on a global scale, its cultural context was one that had to remain universally relatable. It was a common truth that resonated with all - we were all bored at home. The print series illustrates how hardcore some of us can go in finding ways to keep ourselves busy. Dense books that seem to remove all the fun of some of the most popular hobbies picked up during the pandemic are carefully interrupted by a Kit Kat bar. As a loud voice for the importance of stopping every now and then, Kit Kat looked for a unique way to remind people to relax even when they feel they don’t need some time off.
Credits
Chafic Haddad |
Wunderman Thompson MENA |
Chief Creative Officer |
Mona Hassanie |
Wunderman Thompson |
Head Of Strategy |
Pablo Maldonado |
Wunderman Thompson Dubai |
Executive Creative Director |
Mariam Samy |
Wunderman Thompson |
Strategy |
Jericho Dizon |
Wunderman Thompson Dubai |
Senior Art Director |
Marcelo Zylberberg |
Wunderman Thompson Dubai |
Senior Copywriter |
Adrián San Vicente |
Wunderman Thompson Dubai |
Interactive Designer |
Paul Grainger |
Wunderman Thompson London |
Head of Studio |
Josephine Lawaan |
Wunderman Thompson Dubai |
Traffic |
Jason Sanphil |
Wunderman Thompson Dubai |
Editor |
Links
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