2022 Winners & Shortlists

THE ELECTIONS EDITION

Grand Prix

Demo Film

Presentation Image

BrandAN NAHAR
Product/ServiceAN NAHAR NEWSPAPER
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryInnovative and Adapted Use of Print & Publishing
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
PR IMPACT PORTER NOVELLI Dubai, UNITED ARAB EMIRATES
Production DEJAVU Dubai, UNITED ARAB EMIRATES
Post Production MANGOJAM STUDIO FZ LLC Dubai, UNITED ARAB EMIRATES
Additional Company IMPACT BBDO Beirut, LEBANON

Cultural / Context information for the jury

As Lebanon was going through compounding crises, with necessities getting scarcer every day, a decisive parliamentary election was threatened by an absurd reason: a shortage of paper and ink necessary to print election ballots. To solve this, An-Nahar, Lebanon’s leading newspaper, decided not to print its February 2nd edition. Instead, the unused paper and ink were sent towards the printing of ballots. Empty An-Nahar newsstands filled the country and became a symbol of democracy and hope for real change.

Please outline how the work was adapted, modified or was innovative.

The innovation of this print piece lies in the fact that for the first time ever, material meant to print a newspaper was adapted to print election ballots instead. It is a newspaper entry that does not exist in its original form of a newspaper, but instead has been donated to the government's printing associates to ensure that a democratic election is held on time.

Credits

Name Company Role
Dani Richa Impact BBDO CEO and Chairman
Azeem Afzal Impact BBDO CEO
Ali Rez Impact BBDO Regional Executive Creative Director
Emile Tabanji Impact BBDO Beirut Managing Director
Marie Claire Maalouf Impact BBDO Executive Creative Director
Yasmina Boustani Impact BBDO Creative Director
Joe Abou Khaled Impact BBDO Beirut Executive Creative Director
Jarrad Pitts Impact BBDO Senior Copywriter
Jad El Rabahi Impact BBDO Business Unit Director
Maher Dahdouh Impact BBDO Senior Copywriter
Estelle Khayat Impact BBDO Strategy
Charly Hatem Impact BBDO Beirut Videographer
Sophia Waheed Impact BBDO Account Executive
Manasvi Gosalia Dejavu Executive Producer
Abdullah Salhiya Dejavu Editor
Diana Asal Dejavu Producer
Jithesh Narayanan Impact BBDO Designer