2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A02 Healthcare
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
Grand Prix
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES HEARTS & SCIENCE
Dubai
UNITED ARAB EMIRATES
Bronze
A04 Media / Entertainment
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A05 Consumer Services / Business to Business
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
Short List
A06 Not-for-profit / Charity / Government
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
Gold
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
Silver
B03 Use of Print / Outdoor
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
Short List
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B04 Use of Ambient Media: Small Scale
THE THREE QUARTER PIZZA BOX
EMIRATES RED CRESCENT / EMIRATES RED CRESCENT
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION
LEO BURNETT Riyadh SAUDI ARABIA STARCOM
Jeddah
SAUDI ARABIA
Silver
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
Short List
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
IMPACT BBDO Dubai UNITED ARAB EMIRATES ADCOM LEO BURNETT
Karachi
PAKISTAN
Bronze
B05 Use of Ambient Media: Large Scale
MAGIC ON BURJ KHALIFA
COCA-COLA / COCA-COLA
‿ AND US Dubai UNITED ARAB EMIRATES ‿ AND US
Dubai
UNITED ARAB EMIRATES
Short List
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Gold
B06 Use of Events / Stunts
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Gold
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
B07 Use of Digital Platforms
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
Bronze
B09 Use of Social Platforms
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
Silver
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
Gold
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
Short List
D02 Use of Branded Content created for Digital or Social
A WINTER THROUGH MY EYES
UAE GOVERNMENT MEDIA OFFICE / WORLD'S COOLEST WINTER: UAE'S WINTER TOURISM CAMPAIGN
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
Short List
F01 Media Insights & Strategy
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Silver
G04 Social Behaviour & Cultural Insight
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON
Short List
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON
Bronze
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION
LEO BURNETT Riyadh SAUDI ARABIA STARCOM
Jeddah
SAUDI ARABIA
Short List
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
Short List
G05 Breakthrough on a Budget
HIDDEN GYMS
GYMKUMA / GYMKUMA ACTIVEWEAR
WUNDERMAN THOMPSON Amman JORDAN
Bronze
G06 Corporate Purpose & Social Responsibility
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze