|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A02 Healthcare
|
DESPAIR NO MORE
TENA / TENA |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
ZENITH
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
CHICKENSTOCK
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
HEARTS & SCIENCE
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A04 Media / Entertainment
|
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
A05 Consumer Services / Business to Business
|
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
WUNDERMAN THOMPSON
Riyadh
|
SAUDI ARABIA
|
Short List |
|
A06 Not-for-profit / Charity / Government
|
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
GOVERNMENT OF UAE MEDIA OFFICE
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
GOVERNMENT OF UAE MEDIA OFFICE
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
B03 Use of Print / Outdoor
|
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO |
LEO BURNETT Beirut |
LEBANON |
LEO BURNETT
Beirut
|
LEBANON
|
Short List |
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
B04 Use of Ambient Media: Small Scale
|
THE THREE QUARTER PIZZA BOX
EMIRATES RED CRESCENT / EMIRATES RED CRESCENT |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION |
LEO BURNETT Riyadh |
SAUDI ARABIA |
STARCOM
Jeddah
|
SAUDI ARABIA
|
Silver
|
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
GOVERNMENT OF UAE MEDIA OFFICE
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
ADCOM LEO BURNETT
Karachi
|
PAKISTAN
|
Bronze
|
|
B05 Use of Ambient Media: Large Scale
|
MAGIC ON BURJ KHALIFA
COCA-COLA / COCA-COLA |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
‿ AND US
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
LIQUID BILLBOARD
ADIDAS / SWIMWEAR |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
#WEAREUNBREAKABLE
MTV LEBANON / MTV |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
|
B06 Use of Events / Stunts
|
LIQUID BILLBOARD
ADIDAS / SWIMWEAR |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
#WEAREUNBREAKABLE
MTV LEBANON / MTV |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B07 Use of Digital Platforms
|
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
WUNDERMAN THOMPSON
Riyadh
|
SAUDI ARABIA
|
Bronze
|
|
B09 Use of Social Platforms
|
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO |
LEO BURNETT Beirut |
LEBANON |
LEO BURNETT
Beirut
|
LEBANON
|
Silver
|
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
GOVERNMENT OF UAE MEDIA OFFICE
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
DESPAIR NO MORE
TENA / TENA |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
ZENITH
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
D02 Use of Branded Content created for Digital or Social
|
A WINTER THROUGH MY EYES
UAE GOVERNMENT MEDIA OFFICE / WORLD'S COOLEST WINTER: UAE'S WINTER TOURISM CAMPAIGN |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
GOVERNMENT OF UAE MEDIA OFFICE
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
F01 Media Insights & Strategy
|
PASTA ASSASSINS
LIAMO / LIAMO PASTA |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
G04 Social Behaviour & Cultural Insight
|
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY |
LEO BURNETT Beirut |
LEBANON |
|
|
Short List |
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
|
|
Bronze
|
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION |
LEO BURNETT Riyadh |
SAUDI ARABIA |
STARCOM
Jeddah
|
SAUDI ARABIA
|
Short List |
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
GOVERNMENT OF UAE MEDIA OFFICE
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
G05 Breakthrough on a Budget
|
HIDDEN GYMS
GYMKUMA / GYMKUMA ACTIVEWEAR |
WUNDERMAN THOMPSON Amman |
JORDAN |
|
|
Bronze
|
|
G06 Corporate Purpose & Social Responsibility
|
#WEAREUNBREAKABLE
MTV LEBANON / MTV |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|