2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fiction & Non-Fiction Films up to 5 minutes
THE UPSET DIRECTOR
HYUNDAI / HYUNDAI SUV LINEUP
INNOCEAN Dubai UNITED ARAB EMIRATES CENTRAL FILMS
Dubai
UNITED ARAB EMIRATES
FAWAZIR CHEVROLET - BRINGING BACK A RAMADAN ICON
CHEVROLET / CHEVROLET CARS RAMADAN PROMOTION
COMMONWEALTH McCANN Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
MAJD AND THE LIBRARIAN
AL ETIHAD CREDIT BUREAU / CREDIT BUREAU
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES HANZO FILMS
Dubai
VULTURE HEAD STUDIO
Istambul
UNITED ARAB EMIRATES
TURKEY
Short List
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
BLACK RHINO
Beirut
FILM CLINIC PRODUCTION SERVICING
Cairo
UNITED ARAB EMIRATES
LEBANON
EGYPT
A WINTER THROUGH MY EYES
UAE GOVERNMENT MEDIA OFFICE / WORLD'S COOLEST WINTER: UAE'S WINTER TOURISM CAMPAIGN
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
5G HEROES
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
A02 Fiction & Non-Fiction Films: 5-30 minutes
IT'S POSSIBLE
UAE GOVERNMENT MEDIA OFFICE / IT'S POSSIBLE DOCU-SERIES
VIRTUE WORLDWIDE Dubai UNITED ARAB EMIRATES WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
Grand Prix
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES FEEL PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
A05 Live Broadcast / Live Streaming
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
Short List
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
KOZMAN PHOTOGRAPHY
Naccache
LEBANON
LEXUS LX 2022 WORLD PREMIERE
LEXUS / LEXUS LX
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES ELKRUFF
Moscow
SILA SVETA STUDIO
Moscow
RUSSIA
BATTLE OF THE GAMERS
BMW / BMW
ZENITH Dubai UNITED ARAB EMIRATES GAMERS HUB
UNITED ARAB EMIRATES
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
Short List
A06 Audio Content
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
A07 Brand Integration & Sponsorships / Partnerships for Branded Content
OVERTAKE THE FUTURE
SAUDI MOTORSPORT COMPANY / SAUDI ARABIAN GRAND PRIX
IMPACT BBDO Beirut LEBANON
A08 Audience Engagement or Distribution Strategy for Branded Content
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Bronze
THE CODE EGYPT NEEDED TO CRACK
ETISALAT MISR / ETISALAT HEKAYA
FP7 McCANN Cairo EGYPT CINEGRAM
Giza
EGYPT
TOY TALKS
YAS ISLAND ABU DHABI / STAY AND PLAY
MOMENTUM MENA Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
THE FLOWER OF YOUTH
MEMAAR AL MORSHEDY / MEGA RESIDENTIAL, TOURISTIC AND HOSPITALITY REAL ESTATE DEVELOPMENT IN THE NORTH COAST
BUBBLEGUM ADVERTISING Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
IT'S POSSIBLE
UAE GOVERNMENT MEDIA OFFICE / IT'S POSSIBLE DOCU-SERIES
VIRTUE WORLDWIDE Dubai UNITED ARAB EMIRATES WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
Short List
BETTER FRESH THAN NEVER
BURGERIZZER / FRIED CHICKEN BURGER
BURGERIZZR SAUDI ARABIA AFLAM PRODUCTIONS
Riyadh
SAUDI ARABIA
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
ANGHAMI
Dubai
TUNEFORK STUDIOS & MARC CODSI
Beirut
UNITED ARAB EMIRATES
LEBANON
Gold
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES FEEL PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
A09 Promotional Content for Publishers and Networks
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
KOZMAN PHOTOGRAPHY
Naccache
LEBANON
B01 Talent: Film, Series & Audio
ME-POP: A NEW MUSIC GENRE FOR THE MIDDLE EAST
CHEVROLET / CHEVROLET GROOVE
COMMONWEALTH McCANN Dubai UNITED ARAB EMIRATES STOKED FILMS
Dubai
THE SMC GROUP
Dubai
UNITED ARAB EMIRATES
NJD - A CHANCE YOU DON'T WANT TO MISS
NJD / REAL ESTATE
THE HUB ADVERTISING Cairo EGYPT THE HUB ADVERTISING
Cairo
EGYPT
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
IT'S POSSIBLE
UAE GOVERNMENT MEDIA OFFICE / IT'S POSSIBLE DOCU-SERIES
VIRTUE WORLDWIDE Dubai UNITED ARAB EMIRATES WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
Bronze
5G HEROES
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
B03 Talent: Digital & Social
FAWAZIR CHEVROLET - BRINGING BACK A RAMADAN ICON
CHEVROLET / CHEVROLET CARS RAMADAN PROMOTION
COMMONWEALTH McCANN Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
AN EPIC FILM. EVERY MOMENT
SAMSUNG / GALAXY S21
LEO BURNETT Dubai UNITED ARAB EMIRATES GOOD PEOPLE FILMS
Cairo
EGYPT
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
BLACK RHINO
Beirut
FILM CLINIC PRODUCTION SERVICING
Cairo
UNITED ARAB EMIRATES
LEBANON
EGYPT
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA FORWARD FILM
Riyadh
SAUDI ARABIA
Silver
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
IKEA FOR MESSI
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B04 Partnerships in Talent
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
REBORN TOGETHER
VODAFONE / VODAFONE BRAND
WUNDERMAN THOMPSON Cairo EGYPT THE FILM MARSHALS
Cairo
EGYPT
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
KOZMAN PHOTOGRAPHY
Naccache
LEBANON
MARS SHOT
UAE GOVERNMENT MEDIA OFFICE / THE EMIRATES NATION BRAND
FP7 McCANN Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
C01 Digital & Mobile Games
PATIENCE IS ALWAYS FRUITFUL
LAMAR / LAMAR MILK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
Bronze
C02 Brand Integration for Games
HASHTAG CHALLENGE: FOR YOU AND FOR LIFE COLOURING CHALLENGE
GULF HEALTH COUNCIL / TIK TOK ACTIVATION
GULF HEALTH COUNCIL Riyadh SAUDI ARABIA
D01 Sports: Film, Series & Audio
REFRAMING THE FUTURE
ADIDAS / SPORTSWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES LA COSA
Dubai
UNITED ARAB EMIRATES
BDC - SHADOW WARRIORS
BANQUE DU CAIRE / BANQUE DU CAIRE
KIJAMII Cairo EGYPT KIJAMII
Cairo
EGYPT
ORANGE - ANYTHING FOR THE 8TH, BRING IT HOME
ORANGE EGYPT FOR TELECOMMUNICATIONS / AFCON- FOOTBALL PLAYERS
TAREK NOUR ADVERTISING Cairo EGYPT KAY-OH PRODUCTIONS
Giza
EGYPT
BATTLE OF THE GAMERS
BMW / BMW
ZENITH Dubai UNITED ARAB EMIRATES GAMERS HUB
UNITED ARAB EMIRATES
D02 Sports: Live Experience
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES JACK MORTON WORLDWIDE
Dubai
UNITED ARAB EMIRATES
Gold
BATTLE OF THE GAMERS
BMW / BMW
ZENITH Dubai UNITED ARAB EMIRATES GAMERS HUB
UNITED ARAB EMIRATES
D04 Brand Integration & Sponsorship / Partnership
KITKAT GAMING
NESTLE / CHOCOLATE WAFER
ZENITH Dubai UNITED ARAB EMIRATES
OVERTAKE THE FUTURE
SAUDI MOTORSPORT COMPANY / SAUDI ARABIAN GRAND PRIX
IMPACT BBDO Beirut LEBANON