2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fiction & Non-Fiction Films up to 5 minutes
A WINTER THROUGH MY EYES
UAE GOVERNMENT MEDIA OFFICE / WORLD'S COOLEST WINTER: UAE'S WINTER TOURISM CAMPAIGN
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
THE UPSET DIRECTOR
HYUNDAI / HYUNDAI SUV LINEUP
INNOCEAN Dubai UNITED ARAB EMIRATES CENTRAL FILMS
Dubai
UNITED ARAB EMIRATES
MAJD AND THE LIBRARIAN
AL ETIHAD CREDIT BUREAU / CREDIT BUREAU
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES HANZO FILMS
Dubai
VULTURE HEAD STUDIO
Istambul
UNITED ARAB EMIRATES
TURKEY
Short List
FAWAZIR CHEVROLET - BRINGING BACK A RAMADAN ICON
CHEVROLET / CHEVROLET CARS RAMADAN PROMOTION
COMMONWEALTH McCANN Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
BLACK RHINO
Beirut
FILM CLINIC PRODUCTION SERVICING
Cairo
UNITED ARAB EMIRATES
LEBANON
EGYPT
5G HEROES
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
A02 Fiction & Non-Fiction Films: 5-30 minutes
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES FEEL PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
IT'S POSSIBLE
UAE GOVERNMENT MEDIA OFFICE / IT'S POSSIBLE DOCU-SERIES
VIRTUE WORLDWIDE Dubai UNITED ARAB EMIRATES WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
Grand Prix
A05 Live Broadcast / Live Streaming
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
Short List
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
Short List
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
KOZMAN PHOTOGRAPHY
Naccache
LEBANON
LEXUS LX 2022 WORLD PREMIERE
LEXUS / LEXUS LX
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES ELKRUFF
Moscow
SILA SVETA STUDIO
Moscow
RUSSIA
BATTLE OF THE GAMERS
BMW / BMW
ZENITH Dubai UNITED ARAB EMIRATES GAMERS HUB
UNITED ARAB EMIRATES
A06 Audio Content
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
A07 Brand Integration & Sponsorships / Partnerships for Branded Content
OVERTAKE THE FUTURE
SAUDI MOTORSPORT COMPANY / SAUDI ARABIAN GRAND PRIX
IMPACT BBDO Beirut LEBANON
A08 Audience Engagement or Distribution Strategy for Branded Content
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
ANGHAMI
Dubai
TUNEFORK STUDIOS & MARC CODSI
Beirut
UNITED ARAB EMIRATES
LEBANON
Gold
TOY TALKS
YAS ISLAND ABU DHABI / STAY AND PLAY
MOMENTUM MENA Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES FEEL PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
THE FLOWER OF YOUTH
MEMAAR AL MORSHEDY / MEGA RESIDENTIAL, TOURISTIC AND HOSPITALITY REAL ESTATE DEVELOPMENT IN THE NORTH COAST
BUBBLEGUM ADVERTISING Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
IT'S POSSIBLE
UAE GOVERNMENT MEDIA OFFICE / IT'S POSSIBLE DOCU-SERIES
VIRTUE WORLDWIDE Dubai UNITED ARAB EMIRATES WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
Short List
BETTER FRESH THAN NEVER
BURGERIZZER / FRIED CHICKEN BURGER
BURGERIZZR SAUDI ARABIA AFLAM PRODUCTIONS
Riyadh
SAUDI ARABIA
THE CODE EGYPT NEEDED TO CRACK
ETISALAT MISR / ETISALAT HEKAYA
FP7 McCANN Cairo EGYPT CINEGRAM
Giza
EGYPT
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Bronze
A09 Promotional Content for Publishers and Networks
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
KOZMAN PHOTOGRAPHY
Naccache
LEBANON
B01 Talent: Film, Series & Audio
NJD - A CHANCE YOU DON'T WANT TO MISS
NJD / REAL ESTATE
THE HUB ADVERTISING Cairo EGYPT THE HUB ADVERTISING
Cairo
EGYPT
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
IT'S POSSIBLE
UAE GOVERNMENT MEDIA OFFICE / IT'S POSSIBLE DOCU-SERIES
VIRTUE WORLDWIDE Dubai UNITED ARAB EMIRATES WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
Bronze
ME-POP: A NEW MUSIC GENRE FOR THE MIDDLE EAST
CHEVROLET / CHEVROLET GROOVE
COMMONWEALTH McCANN Dubai UNITED ARAB EMIRATES STOKED FILMS
Dubai
THE SMC GROUP
Dubai
UNITED ARAB EMIRATES
5G HEROES
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
B03 Talent: Digital & Social
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
IKEA FOR MESSI
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
AN EPIC FILM. EVERY MOMENT
SAMSUNG / GALAXY S21
LEO BURNETT Dubai UNITED ARAB EMIRATES GOOD PEOPLE FILMS
Cairo
EGYPT
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA FORWARD FILM
Riyadh
SAUDI ARABIA
Silver
FAWAZIR CHEVROLET - BRINGING BACK A RAMADAN ICON
CHEVROLET / CHEVROLET CARS RAMADAN PROMOTION
COMMONWEALTH McCANN Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
BLACK RHINO
Beirut
FILM CLINIC PRODUCTION SERVICING
Cairo
UNITED ARAB EMIRATES
LEBANON
EGYPT
B04 Partnerships in Talent
REBORN TOGETHER
VODAFONE / VODAFONE BRAND
WUNDERMAN THOMPSON Cairo EGYPT THE FILM MARSHALS
Cairo
EGYPT
MARS SHOT
UAE GOVERNMENT MEDIA OFFICE / THE EMIRATES NATION BRAND
FP7 McCANN Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
KOZMAN PHOTOGRAPHY
Naccache
LEBANON
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
C01 Digital & Mobile Games
PATIENCE IS ALWAYS FRUITFUL
LAMAR / LAMAR MILK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
Bronze
C02 Brand Integration for Games
HASHTAG CHALLENGE: FOR YOU AND FOR LIFE COLOURING CHALLENGE
GULF HEALTH COUNCIL / TIK TOK ACTIVATION
GULF HEALTH COUNCIL Riyadh SAUDI ARABIA
D01 Sports: Film, Series & Audio
REFRAMING THE FUTURE
ADIDAS / SPORTSWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES LA COSA
Dubai
UNITED ARAB EMIRATES
BATTLE OF THE GAMERS
BMW / BMW
ZENITH Dubai UNITED ARAB EMIRATES GAMERS HUB
UNITED ARAB EMIRATES
BDC - SHADOW WARRIORS
BANQUE DU CAIRE / BANQUE DU CAIRE
KIJAMII Cairo EGYPT KIJAMII
Cairo
EGYPT
ORANGE - ANYTHING FOR THE 8TH, BRING IT HOME
ORANGE EGYPT FOR TELECOMMUNICATIONS / AFCON- FOOTBALL PLAYERS
TAREK NOUR ADVERTISING Cairo EGYPT KAY-OH PRODUCTIONS
Giza
EGYPT
D02 Sports: Live Experience
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES JACK MORTON WORLDWIDE
Dubai
UNITED ARAB EMIRATES
Gold
BATTLE OF THE GAMERS
BMW / BMW
ZENITH Dubai UNITED ARAB EMIRATES GAMERS HUB
UNITED ARAB EMIRATES
D04 Brand Integration & Sponsorship / Partnership
OVERTAKE THE FUTURE
SAUDI MOTORSPORT COMPANY / SAUDI ARABIAN GRAND PRIX
IMPACT BBDO Beirut LEBANON
KITKAT GAMING
NESTLE / CHOCOLATE WAFER
ZENITH Dubai UNITED ARAB EMIRATES