2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Consumer Goods
ROOFTOP FARMS
KNORR / BRAND PURPOSE ACTIVATION
FP7 McCANN Cairo EGYPT
GIVE THE VOICE A BREAK
NESTLÉ / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A02 Healthcare
DUREX EVERY DAY
DUREX / CONDOMS
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
WHO DID IT FIRST? MCDONALD'S VS. ALEXANDER WANG
MCDONALD'S / MCDONALD'S ICONIC PAPER BAG
LEO BURNETT Riyadh SAUDI ARABIA
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
BURJER KINJ OR BURGHER KINGH?
BURGER KING / BRAND
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
THE DOPPELGANGER
BURGER KING / FOOD & BEVERAGE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
A04 Media / Entertainment
I DECLARE
AA - ADVERTISING ASSOCIATION OF LEBANON / BILLBOARDS
PHENOMENA Beirut LEBANON
POP UP BOOKS
WHSMITH / BOOK STORES
FP7 McCANN Dubai UNITED ARAB EMIRATES
THE NEW NATIONAL ANTHEM EDITION
ANNAHAR / ANNAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
A05 Consumer Services / Business to Business
THE KING OF INTERNET
CONNECT / CONNECT INTERNET SERVICES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
ASTRONOMICAL SALES
MASTERCARD / FESTIVE SEASON ACQUISITION
FP7 McCANN Dubai UNITED ARAB EMIRATES
#EVERYONE'SKINGDOM
MOBILY / MOBILY
M&C SAATCHI Dubai UNITED ARAB EMIRATES
Short List
DID YOU GET 5G?
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
THE ART GAP
STANDARD CHARTERED BANK / THE ART GAP MOVEMENT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ILA BANK BRAND IDENTITY
BANK ABC / ILA BANK
SUPERUNION London UNITED KINGDOM
A06 Not-for-profit / Charity / Government
#FIRSTARABICCOUNTDOWN
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BLOOD UNITY
DONNER SANG COMPTER / ASHURA
FP7 McCANN Dubai UNITED ARAB EMIRATES
Gold
#SAFETYFORSAFEKEEPERS "BAKLAVA GOT LEGS"
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
MARTIAN STAMP
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B01 Single Market
THE KING OF INTERNET
CONNECT / CONNECT INTERNET SERVICES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ASTRONOMICAL SALES
MASTERCARD / FESTIVE SEASON ACQUISITION
FP7 McCANN Dubai UNITED ARAB EMIRATES
AS FAR AS WE GO
ALMOSAFER / RAMADAN POV
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
#EVERYONE'SKINGDOM
MOBILY / MOBILY
M&C SAATCHI Dubai UNITED ARAB EMIRATES
SWVL EVERYDAY ABSURDITY
SWVL / SWVL TRANSPORTATION SERVICE
WUNDERMAN THOMPSON Cairo EGYPT
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B02 Multi Market
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
FP7 McCANN Dubai UNITED ARAB EMIRATES
GIVE THE VOICE A BREAK
NESTLÉ / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
B03 Creative Effectiveness for Good
BLOOD UNITY
DONNER SANG COMPTER / ASHURA
FP7 McCANN Dubai UNITED ARAB EMIRATES
Gold
ROOFTOP FARMS
KNORR / BRAND PURPOSE ACTIVATION
FP7 McCANN Cairo EGYPT
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE ART GAP
STANDARD CHARTERED BANK / THE ART GAP MOVEMENT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C01 Launch & Re-Brand
SWVL EVERYDAY ABSURDITY
SWVL / SWVL TRANSPORTATION SERVICE
WUNDERMAN THOMPSON Cairo EGYPT
PAY CUT WHOPPER
BURGER KING / RESTAURANT
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
PEACECAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORMS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C02 Acquisition & Retention
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
NOISE-O-METER
BOSE / HEADPHONES
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
PAY CUT WHOPPER
BURGER KING / RESTAURANT
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
C03 Real-time Response
ASTRONOMICAL SALES
MASTERCARD / FESTIVE SEASON ACQUISITION
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
WHO DID IT FIRST? MCDONALD'S VS. ALEXANDER WANG
MCDONALD'S / MCDONALD'S ICONIC PAPER BAG
LEO BURNETT Riyadh SAUDI ARABIA
NOISE-O-METER
BOSE / HEADPHONES
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES