2022 Winners & Shortlists

Summary of the work

We invited all institutions, agencies, brands, media and individuals to declare / advertise again during the month of august 2020, with special and affordable packages under one message “I DECLARE”. Each brand, institution, agency or media had to complete “I DECLARE” message by announcing and claiming its specific declaration. I DECLARE was the biggest national campaign ever done in Lebanon and the region. It endorsed 60 media, 97 brands and hundreds of individuals contributions and participation in only 4 days. Lebanon has been going through a dark long tunnel for the past couple of years. Starting with the revolution, the economical collapse and lately the Covid-19 pandemic and its continuous lock downs. Negativity was destroying the country and each one of us. A disruptive national idea was needed to change instantly the desperate status-quo. We needed one single positive sparkle to breathe in the darkness. We decided to launch #أنا_أعلن (I Declare / I Advertise) Festival to create a powerful collective momentum to change the national scene immediately. In only 3 days we filled all the media of Lebanon by hundreds of hopeful, colored, positive and creative declarations.