2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Consumer Goods
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES WONDERFUL PRODUCTIONS
Beirut
LEBANON
Short List
TREATFAILS
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES SAATCHI & SAATCHI DUBAI
UNITED ARAB EMIRATES
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES MEMORIES EVENTS MANAGEMENT
UNITED ARAB EMIRATES
Short List
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES ALTCOM
Beirut
LEBANON
BODY LANGUAGE
UNDER ARMOUR / UNDER ARMOUR
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A02 Healthcare
SEE THE WORLD THROUGH THEIR EYES
NOVARTIS / BEOVU
NOVARTIS Dubai UNITED ARAB EMIRATES OMNICOM MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
WALK & TALK
STC / HEALTH APPLICATION
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
ANGHAMI
Dubai
TUNEFORK STUDIOS & MARC CODSI
Beirut
UNITED ARAB EMIRATES
LEBANON
Gold
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES FEEL PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA
M&C SAATCHI Dubai UNITED ARAB EMIRATES M&C SAATCHI
Dubai
UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES SONIDO ANTRO
Miami
USA
Silver
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES ZEALOUS
Morocco
MOROCCO
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
BLACK RHINO
Beirut
FILM CLINIC PRODUCTION SERVICING
Cairo
UNITED ARAB EMIRATES
LEBANON
EGYPT
A04 Media / Entertainment
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
THE TAKKI SWITCH
NETFLIX / TAKKI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
TIKTOK - YOU ARE MISSING A LOT!
TIKTOK / TIKTOK
KIJAMII Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
A05 Consumer Services / Business to Business
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES 1505 STUDIO
Fujairah
UNITED ARAB EMIRATES
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA INTO REFLECTION
Riyadh
SAUDI ARABIA
Bronze
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA FORWARD FILM
Riyadh
SAUDI ARABIA
Short List
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
Grand Prix
THE WIDER WEB
ETISALAT / ETISALAT
IMPACT BBDO Dubai UNITED ARAB EMIRATES BLISSMAKER STUDIO
Ho Chi Minh City
FILMWORKS
Dubai
VIETNAM
UNITED ARAB EMIRATES
Short List
WAFFARX - WHY DON'T YOU SAVE?
WAFFARX / WAFFARX
KIJAMII Cairo EGYPT KIJAMII
Cairo
EGYPT
A06 Not-for-profit / Charity / Government
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
A07 Corporate Social Responsibility (CSR) / Corporate Image
THE AD THAT SOLD ITSELF
BINSINA / PHARMACY
LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES LIVINGROOM COMMUNICATION
Dubai
UNITED ARAB EMIRATES
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
ICONBOOTH
Dubai, United Arab Emirates
NOTAMEDIA SOFTWARE DESIGN
Dubai
EVENT IMAGES
Fujairah
MARKETING & ADVERTISING SUPPORT SERVICES
Dubai
UNITED ARAB EMIRATES
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES SOCIALEYEZ FZE
Dubai
UNITED ARAB EMIRATES
Bronze
B01 Websites / Microsites
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA
M&C SAATCHI Dubai UNITED ARAB EMIRATES M&C SAATCHI
Dubai
UNITED ARAB EMIRATES
Short List
NEOM.COM
NEOM / WEBSITE
MEDIA.MONKS Dubai UNITED ARAB EMIRATES MEDIA.MONKS
Dubai
UNITED ARAB EMIRATES
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES SONIDO ANTRO
Miami
USA
Short List
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
ALDAR PROPERTIES
ALDAR PROPERTIES / DIGITAL EXPERIENCE
MIRUM Dubai UNITED ARAB EMIRATES
ARAMCO LIFE – A BOLD APPROACH TO EMPLOYEE EXPERIENCE
ARAMCO / ARAMCO LIFE
AKQA Copenhagen DENMARK AKQA
Copenhagen
DENMARK
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES ALTCOM
Beirut
LEBANON
THE WIDER WEB
ETISALAT / ETISALAT
IMPACT BBDO Dubai UNITED ARAB EMIRATES BLISSMAKER STUDIO
Ho Chi Minh City
FILMWORKS
Dubai
VIETNAM
UNITED ARAB EMIRATES
Short List
C01 Online Ad
THIS IS NOT HOW WE SPEAK!
AMAZON / AMAZON ALEXA
AMAZON Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
D01 Social Video
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
BURBERRY HERO EDP
BURBERRY / BURBERRY HERO
INITIATIVE MENA Dubai UNITED ARAB EMIRATES
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
COFFEE? SIMPLE.
MCCAFE / COFFEE
FP7 McCANN Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
Short List
THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
STUDIO NUTS
Rio De Janeiro
UNITED ARAB EMIRATES
BRAZIL
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
REWILD YOURSELF
JEEP MIDDLE EAST / WRANGLER RUBICON 392
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES