2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Consumer Goods
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES WONDERFUL PRODUCTIONS
Beirut
LEBANON
Short List
TREATFAILS
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES SAATCHI & SAATCHI DUBAI
UNITED ARAB EMIRATES
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES MEMORIES EVENTS MANAGEMENT
UNITED ARAB EMIRATES
Short List
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES ALTCOM
Beirut
LEBANON
BODY LANGUAGE
UNDER ARMOUR / UNDER ARMOUR
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A02 Healthcare
SEE THE WORLD THROUGH THEIR EYES
NOVARTIS / BEOVU
NOVARTIS Dubai UNITED ARAB EMIRATES OMNICOM MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
WALK & TALK
STC / HEALTH APPLICATION
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES FEEL PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
ANGHAMI
Dubai
TUNEFORK STUDIOS & MARC CODSI
Beirut
UNITED ARAB EMIRATES
LEBANON
Gold
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
BLACK RHINO
Beirut
FILM CLINIC PRODUCTION SERVICING
Cairo
UNITED ARAB EMIRATES
LEBANON
EGYPT
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES ZEALOUS
Morocco
MOROCCO
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA
M&C SAATCHI Dubai UNITED ARAB EMIRATES M&C SAATCHI
Dubai
UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES SONIDO ANTRO
Miami
USA
Silver
A04 Media / Entertainment
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
THE TAKKI SWITCH
NETFLIX / TAKKI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
TIKTOK - YOU ARE MISSING A LOT!
TIKTOK / TIKTOK
KIJAMII Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
A05 Consumer Services / Business to Business
WAFFARX - WHY DON'T YOU SAVE?
WAFFARX / WAFFARX
KIJAMII Cairo EGYPT KIJAMII
Cairo
EGYPT
THE WIDER WEB
ETISALAT / ETISALAT
IMPACT BBDO Dubai UNITED ARAB EMIRATES BLISSMAKER STUDIO
Ho Chi Minh City
FILMWORKS
Dubai
VIETNAM
UNITED ARAB EMIRATES
Short List
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA FORWARD FILM
Riyadh
SAUDI ARABIA
Short List
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES 1505 STUDIO
Fujairah
UNITED ARAB EMIRATES
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA INTO REFLECTION
Riyadh
SAUDI ARABIA
Bronze
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
Grand Prix
A06 Not-for-profit / Charity / Government
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
A07 Corporate Social Responsibility (CSR) / Corporate Image
THE AD THAT SOLD ITSELF
BINSINA / PHARMACY
LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES LIVINGROOM COMMUNICATION
Dubai
UNITED ARAB EMIRATES
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
ICONBOOTH
Dubai, United Arab Emirates
NOTAMEDIA SOFTWARE DESIGN
Dubai
EVENT IMAGES
Fujairah
MARKETING & ADVERTISING SUPPORT SERVICES
Dubai
UNITED ARAB EMIRATES
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES SOCIALEYEZ FZE
Dubai
UNITED ARAB EMIRATES
Bronze
B01 Websites / Microsites
THE WIDER WEB
ETISALAT / ETISALAT
IMPACT BBDO Dubai UNITED ARAB EMIRATES BLISSMAKER STUDIO
Ho Chi Minh City
FILMWORKS
Dubai
VIETNAM
UNITED ARAB EMIRATES
Short List
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES ALTCOM
Beirut
LEBANON
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA
M&C SAATCHI Dubai UNITED ARAB EMIRATES M&C SAATCHI
Dubai
UNITED ARAB EMIRATES
Short List
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES SONIDO ANTRO
Miami
USA
Short List
ARAMCO LIFE – A BOLD APPROACH TO EMPLOYEE EXPERIENCE
ARAMCO / ARAMCO LIFE
AKQA Copenhagen DENMARK AKQA
Copenhagen
DENMARK
NEOM.COM
NEOM / WEBSITE
MEDIA.MONKS Dubai UNITED ARAB EMIRATES MEDIA.MONKS
Dubai
UNITED ARAB EMIRATES
ALDAR PROPERTIES
ALDAR PROPERTIES / DIGITAL EXPERIENCE
MIRUM Dubai UNITED ARAB EMIRATES
C01 Online Ad
THIS IS NOT HOW WE SPEAK!
AMAZON / AMAZON ALEXA
AMAZON Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
D01 Social Video
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
REWILD YOURSELF
JEEP MIDDLE EAST / WRANGLER RUBICON 392
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
MAJD AND THE LIBRARIAN
AL ETIHAD CREDIT BUREAU / CREDIT BUREAU
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES HANZO FILMS
Dubai
VULTURE HEAD STUDIO
Istambul
UNITED ARAB EMIRATES
TURKEY
THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
STUDIO NUTS
Rio De Janeiro
UNITED ARAB EMIRATES
BRAZIL
COFFEE? SIMPLE.
MCCAFE / COFFEE
FP7 McCANN Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
Short List
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES