|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Consumer Goods
|
BMW MUSEUM OF SOUNDS
BMW / BMW M |
SERVICEPLAN MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Bronze
|
TREATFAILS
OREO / OREO RECIPES |
SAATCHI & SAATCHI DUBAI |
UNITED ARAB EMIRATES |
Short List |
|
A02 Healthcare
|
DESPAIR NO MORE
TENA / TENA |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A04 Media / Entertainment
|
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
A05 Consumer Services / Business to Business
|
THE WIDER WEB
ETISALAT / ETISALAT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
WHO'S YOUR CABBIE
RTA / RTA TAXI |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A06 Not-for-profit / Charity / Government
|
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
|
B02 Use of Ambient Media: Large Scale
|
WHO'S YOUR CABBIE
RTA / RTA TAXI |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Bronze
|
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
Silver
|
LIQUID BILLBOARD
ADIDAS / SWIMWEAR |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B04 Use of Print or Outdoor
|
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
LIQUID BILLBOARD
ADIDAS / SWIMWEAR |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C01 Guerrilla Marketing & Stunts
|
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
Silver
|
LIQUID BILLBOARD
ADIDAS / SWIMWEAR |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
C04 Customer Retail / In-Store Experience
|
IKEA CO-WORKER FOR THE DAY
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
READ THE LABEL
BARAKAT / JUICES |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
C06 Customer Acquisition & Retention
|
BMW MUSEUM OF SOUNDS
BMW / BMW M |
SERVICEPLAN MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Silver
|
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D01 Tech-led Brand Experience
|
THE WIDER WEB
ETISALAT / ETISALAT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
BMW MUSEUM OF SOUNDS
BMW / BMW M |
SERVICEPLAN MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D02 Use of Mobile & Devices
|
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA |
M&C SAATCHI Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
D03 Use of Social & Digital Platforms
|
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO |
LEO BURNETT Beirut |
LEBANON |
Short List |
|
E01 Launch / Re-launch
|
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Short List |
|
G04 Social Behaviour & Cultural Insight
|
TREATFAILS
OREO / OREO RECIPES |
SAATCHI & SAATCHI DUBAI |
UNITED ARAB EMIRATES |
Short List |
|
G05 Breakthrough on a Budget
|
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA |
M&C SAATCHI Dubai |
UNITED ARAB EMIRATES |
Gold
|