2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Consumer Goods
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
TREATFAILS
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Short List
A02 Healthcare
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
A04 Media / Entertainment
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
A05 Consumer Services / Business to Business
THE WIDER WEB
ETISALAT / ETISALAT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
WHO'S YOUR CABBIE
RTA / RTA TAXI
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A06 Not-for-profit / Charity / Government
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Grand Prix
B02 Use of Ambient Media: Large Scale
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Silver
WHO'S YOUR CABBIE
RTA / RTA TAXI
VMLY&R Dubai UNITED ARAB EMIRATES
Bronze
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
B04 Use of Print or Outdoor
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
C01 Guerrilla Marketing & Stunts
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Silver
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
C04 Customer Retail / In-Store Experience
READ THE LABEL
BARAKAT / JUICES
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
IKEA CO-WORKER FOR THE DAY
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
C06 Customer Acquisition & Retention
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Silver
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
D01 Tech-led Brand Experience
THE WIDER WEB
ETISALAT / ETISALAT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
D02 Use of Mobile & Devices
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA
M&C SAATCHI Dubai UNITED ARAB EMIRATES
Silver
D03 Use of Social & Digital Platforms
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON
Short List
E01 Launch / Re-launch
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
G04 Social Behaviour & Cultural Insight
TREATFAILS
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Short List
G05 Breakthrough on a Budget
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA
M&C SAATCHI Dubai UNITED ARAB EMIRATES
Gold