|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Production Company
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
HUNGER INSURANCE
SNICKERS / CHOCOLATE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
IMPACT BBDO
Dubai
SOUNDS GREAT STUDIOS
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
A03 Durable Consumer Goods including Automotive
|
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700 |
WUNDERMAN THOMPSON Dubai |
UNITED ARAB EMIRATES |
VOX HAUS
Porto Alegre
|
BRAZIL
|
Short List |
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
SKIPPABLE
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
BLACK BOX ADVERTISING
Dubai
GOOD PEOPLE FILMS
Cairo
|
UNITED ARAB EMIRATES
EGYPT
|
Short List |
SHIFT+K+F+C
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN |
LEO BURNETT Riyadh |
SAUDI ARABIA |
LEO BURNETT
Riyadh
|
SAUDI ARABIA
|
Short List |
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
THE GOLDMINE FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A06 Consumer Services / Business to Business
|
DID YOU GET 5G?
SAUDI TELECOM COMPANY / 5G |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
TELFAZ11
Riyadh
|
SAUDI ARABIA
|
Gold
|
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL |
FP7 McCANN Dubai |
UNITED ARAB EMIRATES |
MANGO JAM STUDIO
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A07 Not-for-profit / Charity / Government
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
THE CONFESSIONAL
London
|
UNITED KINGDOM
|
Short List |
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
ZIKRAYAT PLAYLIST
ALZHEIMER'S ASSOCIATION LEBANON / ZIKRAYAT PLAYLIST |
CHEIL WORLDWIDE Dubai |
UNITED ARAB EMIRATES |
ANGHAMI
Beirut
|
LEBANON
|
Short List |
|
A08 Corporate Social Responsibility (CSR) / Corporate Image
|
INSTAGUARD
KAFA / KAFA |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B01 Websites / Microsites
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
THE CONFESSIONAL
London
|
UNITED KINGDOM
|
Short List |
DREAM NUMBER
LOTO LIBANAIS / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
B02 Web Service / App
|
SHIFT+K+F+C
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
C01 Online Ad
|
EVERY DROP COUNTS
MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN |
MEMAC OGILVY Amman |
JORDAN |
|
|
Short List |
|
D01 Social Video
|
SPIDER
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
PIGEON
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
GEESE
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
THE BOOK THAT WILL CHANGE YOUR LIFE
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
HANZO FILMS
Dubai
OCEANA STUDIOS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
HOW TO CRASH A PARTY
CHEVROLET / CHEVROLET CAMARO |
COMMONWEALTH//McCANN Dubai |
UNITED ARAB EMIRATES |
COMMONWEALTH//McCANN
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
SECURE YOUR ACCOUNT
EMIRATES NBD / ANTI-PHISHING AWARENESS CAMPAIGN |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
DÈJÁVU
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
THE MAN WHO COULDN’T HANDLE HIS HANDLE
SAUDI TELECOM COMPANY / NEW TWITTER HANDLE |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
DÈJÁVU
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
D02 Interactive Video
|
PATROL FLIPPABLE AD
NISSAN MIDDLE EAST / NISSAN PATROL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
MEMOB+
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
D04 Brand / Product Video
|
THIQAH E-COMMERCE - HORROR
THIQAH ECOMMERCE - MINISTRY OF COMMERCE AND INVESTMENT / SAUDI E-COMMERCE NEW LAWS |
FULLSTOP CREATIVES Riyadh |
SAUDI ARABIA |
NOJARA PRODUCTIONS
Cairo
|
EGYPT
|
Short List |
|
E01 Social Business & Commerce
|
ANOOSH COOKIES VIDEO
ANOOSH / ANOOSH COOKIES |
HABBAR Dammam |
SAUDI ARABIA |
PILCROW CREATIVE HOUSE
Jeddah
|
SAUDI ARABIA
|
Short List |
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
BURJER KINJ
BURGER KING / BRAND CAMPAIGN |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
|
|
Gold
|
|
E02 Social Purpose
|
#EVERYONESKINGDOM
MOBILY / MOBILY |
MOBILY Riyadh |
SAUDI ARABIA |
DÈJÁVU
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
#SAFETYFORSAFEKEEPERS
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
BLACKRHINO
Beirut
|
LEBANON
|
Short List |
MASHROU' LEILA "LILWATAN"
SKEYES CENTER FOR MEDIA AND CULTURAL FREEDOM / FREEDOM OF EXPRESSION |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
|
LEBANON
|
Bronze
|
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND |
HOME CENTRE Dubai |
UNITED ARAB EMIRATES |
DÈJÁVU
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
E03 Innovative Use of Social or Community
|
#CREATEFORGOOD
TIKTOK / TIKTOK |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
THE CLASSIC PARTNERSHIP
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019 |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
MULLENLOWE MENA
Dubai
JACK MORTON WORLDWIDE
Dubai
SEE INSIDE GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
INSTAGUARD
KAFA / KAFA |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
E04 Real-time Response
|
DUREX EVERY DAY
DUREX / CONDOM |
HAVAS Dubai |
UNITED ARAB EMIRATES |
HAVAS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN |
LEO BURNETT Riyadh |
SAUDI ARABIA |
LEO BURNETT
Riyadh
|
SAUDI ARABIA
|
Silver
|
|
E05 Influencer / Talent
|
#CREATEFORGOOD
TIKTOK / TIKTOK |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
THE CLASSIC PARTNERSHIP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
#SAFETYFORSAFEKEEPERS- BAKLAVA GOT LEGS
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
|
LEBANON
|
Bronze
|
ANOOSH COOKIES VIDEO
ANOOSH / ANOOSH COOKIES |
HABBAR Dammam |
SAUDI ARABIA |
PILCROW CREATIVE HOUSE
Jeddah
|
SAUDI ARABIA
|
Short List |
THE MAN WHO COULDN’T HANDLE HIS HANDLE
SAUDI TELECOM COMPANY / NEW TWITTER HANDLE |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
DÈJÁVU
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
|
E06 Co-Creation & User Generated Content
|
#CREATEFORGOOD
TIKTOK / TIKTOK |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
THE CLASSIC PARTNERSHIP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
STORIES OF MECCA
ALMOSAFER / RAMADAN 2020 |
FP7 McCANN RIYADH |
SAUDI ARABIA |
DÈJÁVU
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
E07 Content Placement
|
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019 |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
MULLENLOWE MENA
Dubai
JACK MORTON WORLDWIDE
Dubai
SEE INSIDE GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
E08 Community Building & Management
|
INSTAGUARD
KAFA / KAFA |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
G01 Tangible Tech
|
PROTECTSET
MOBILY / MOBILY ESPORTS |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
PIXEL PLUS MEDIA
Dubai
SONIDO ANTRO
Miami
JOY FILMS
Dubai
|
UNITED ARAB EMIRATES
USA
|
Gold
|
|
G02 Spatial Tech
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
THE CONFESSIONAL
London
|
UNITED KINGDOM
|
Gold
|
|
H01 Integrated Campaign Led by Digital
|
WRAP IT UP
MCDONALD'S MOROCCO / MC WRAP |
TRIBAL WORLDWIDE Casablanca |
MOROCCO |
STA7
Casablanca
|
MOROCCO
|
Short List |
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
THE CONFESSIONAL
London
|
UNITED KINGDOM
|
Silver
|
SUMMER SAYS YAS
FARAH EXPERIENCES / YAS THEME PARKS |
MOMENTUM MENA Dubai |
UNITED ARAB EMIRATES |
DÈJÁVU
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
HUNGER INSURANCE
SNICKERS / CHOCOLATE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
IMPACT BBDO
Dubai
SOUNDS GREAT STUDIOS
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
|
I01 User Experience (UX)
|
SHIFT+K+F+C
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
DREAM NUMBER
LOTO LIBANAIS / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
I02 Overall Aesthetic Design
|
MINIMAL
NISSAN MIDDLE EAST / NISSAN |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
BELIEVE
Santiago
|
CHILE
|
Bronze
|
|
I03 Storytelling
|
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
THE GOLDMINE FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
I04 Innovative Use of Technology
|
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
THE GOLDMINE FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL |
FP7 McCANN Dubai |
UNITED ARAB EMIRATES |
MANGO JAM STUDIO
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
THE CONFESSIONAL
London
|
UNITED KINGDOM
|
Short List |