2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
SOUNDS GREAT STUDIOS
Dubai
UNITED ARAB EMIRATES
Silver
A03 Durable Consumer Goods including Automotive
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES VOX HAUS
Porto Alegre
BRAZIL
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES THE GOLDMINE FILMS
Dubai
UNITED ARAB EMIRATES
Short List
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
Short List
SKIPPABLE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES BLACK BOX ADVERTISING
Dubai
GOOD PEOPLE FILMS
Cairo
UNITED ARAB EMIRATES
EGYPT
Short List
A06 Consumer Services / Business to Business
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES MANGO JAM STUDIO
Dubai
UNITED ARAB EMIRATES
Bronze
DID YOU GET 5G?
SAUDI TELECOM COMPANY / 5G
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA TELFAZ11
Riyadh
SAUDI ARABIA
Gold
A07 Not-for-profit / Charity / Government
ZIKRAYAT PLAYLIST
ALZHEIMER'S ASSOCIATION LEBANON / ZIKRAYAT PLAYLIST
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES ANGHAMI
Beirut
LEBANON
Short List
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES THE CONFESSIONAL
London
UNITED KINGDOM
Short List
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Short List
A08 Corporate Social Responsibility (CSR) / Corporate Image
INSTAGUARD
KAFA / KAFA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B01 Websites / Microsites
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES THE CONFESSIONAL
London
UNITED KINGDOM
Short List
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B02 Web Service / App
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
C01 Online Ad
EVERY DROP COUNTS
MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN
MEMAC OGILVY Amman JORDAN
Short List
D01 Social Video
THE MAN WHO COULDN’T HANDLE HIS HANDLE
SAUDI TELECOM COMPANY / NEW TWITTER HANDLE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Silver
THE BOOK THAT WILL CHANGE YOUR LIFE
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES HANZO FILMS
Dubai
OCEANA STUDIOS
Dubai
UNITED ARAB EMIRATES
Short List
SPIDER
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
PIGEON
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
GEESE
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
HOW TO CRASH A PARTY
CHEVROLET / CHEVROLET CAMARO
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES COMMONWEALTH//McCANN
Dubai
UNITED ARAB EMIRATES
Short List
SECURE YOUR ACCOUNT
EMIRATES NBD / ANTI-PHISHING AWARENESS CAMPAIGN
LEO BURNETT DUBAI UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Bronze
D02 Interactive Video
PATROL FLIPPABLE AD
NISSAN MIDDLE EAST / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MEMOB+
Dubai
UNITED ARAB EMIRATES
Short List
D04 Brand / Product Video
THIQAH E-COMMERCE - HORROR
THIQAH ECOMMERCE - MINISTRY OF COMMERCE AND INVESTMENT / SAUDI E-COMMERCE NEW LAWS
FULLSTOP CREATIVES Riyadh SAUDI ARABIA NOJARA PRODUCTIONS
Cairo
EGYPT
Short List
E01 Social Business & Commerce
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
BURJER KINJ
BURGER KING / BRAND CAMPAIGN
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Gold
ANOOSH COOKIES VIDEO
ANOOSH / ANOOSH COOKIES
HABBAR Dammam SAUDI ARABIA PILCROW CREATIVE HOUSE
Jeddah
SAUDI ARABIA
Short List
E02 Social Purpose
#EVERYONESKINGDOM
MOBILY / MOBILY
MOBILY Riyadh SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Short List
#SAFETYFORSAFEKEEPERS
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON BLACKRHINO
Beirut
LEBANON
Short List
MASHROU' LEILA "LILWATAN"
SKEYES CENTER FOR MEDIA AND CULTURAL FREEDOM / FREEDOM OF EXPRESSION
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
LEBANON
Bronze
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Short List
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Silver
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
E03 Innovative Use of Social or Community
#CREATEFORGOOD
TIKTOK / TIKTOK
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP
Dubai
UNITED ARAB EMIRATES
Silver
INSTAGUARD
KAFA / KAFA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
JACK MORTON WORLDWIDE
Dubai
SEE INSIDE GROUP
Dubai
UNITED ARAB EMIRATES
Short List
E04 Real-time Response
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
Silver
DUREX EVERY DAY
DUREX / CONDOM
HAVAS Dubai UNITED ARAB EMIRATES HAVAS
Dubai
UNITED ARAB EMIRATES
Bronze
E05 Influencer / Talent
#CREATEFORGOOD
TIKTOK / TIKTOK
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP
Dubai
UNITED ARAB EMIRATES
Short List
THE MAN WHO COULDN’T HANDLE HIS HANDLE
SAUDI TELECOM COMPANY / NEW TWITTER HANDLE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Gold
#SAFETYFORSAFEKEEPERS- BAKLAVA GOT LEGS
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
LEBANON
Bronze
ANOOSH COOKIES VIDEO
ANOOSH / ANOOSH COOKIES
HABBAR Dammam SAUDI ARABIA PILCROW CREATIVE HOUSE
Jeddah
SAUDI ARABIA
Short List
E06 Co-Creation & User Generated Content
#CREATEFORGOOD
TIKTOK / TIKTOK
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP
Dubai
UNITED ARAB EMIRATES
Short List
STORIES OF MECCA
ALMOSAFER / RAMADAN 2020
FP7 McCANN RIYADH SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Bronze
E07 Content Placement
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
JACK MORTON WORLDWIDE
Dubai
SEE INSIDE GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
E08 Community Building & Management
INSTAGUARD
KAFA / KAFA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
G01 Tangible Tech
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
SONIDO ANTRO
Miami
JOY FILMS
Dubai
UNITED ARAB EMIRATES
USA
Gold
G02 Spatial Tech
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES THE CONFESSIONAL
London
UNITED KINGDOM
Gold
H01 Integrated Campaign Led by Digital
SUMMER SAYS YAS
FARAH EXPERIENCES / YAS THEME PARKS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Short List
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES THE CONFESSIONAL
London
UNITED KINGDOM
Silver
WRAP IT UP
MCDONALD'S MOROCCO / MC WRAP
TRIBAL WORLDWIDE Casablanca MOROCCO STA7
Casablanca
MOROCCO
Short List
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
SOUNDS GREAT STUDIOS
Dubai
UNITED ARAB EMIRATES
Grand Prix
I01 User Experience (UX)
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
I02 Overall Aesthetic Design
MINIMAL
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES BELIEVE
Santiago
CHILE
Bronze
I03 Storytelling
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES THE GOLDMINE FILMS
Dubai
UNITED ARAB EMIRATES
Short List
I04 Innovative Use of Technology
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES THE CONFESSIONAL
London
UNITED KINGDOM
Short List
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES THE GOLDMINE FILMS
Dubai
UNITED ARAB EMIRATES
Silver
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES MANGO JAM STUDIO
Dubai
UNITED ARAB EMIRATES
Short List