| Brand | MCDONLAD'S |
| Product/Service | MCDELIVERY |
| Entrant | FP7 McCANN Dubai, UNITED ARAB EMIRATES |
| Category | Print & Publishing |
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Idea Creation
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FP7 McCANN Dubai, UNITED ARAB EMIRATES
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Media Placement
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UM MENA Dubai, UNITED ARAB EMIRATES
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Production
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PRODUCE SOUND Johannesburg, SOUTH AFRICA
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Cultural / Context information for the jury
Here, we have a persian style patterned carpet which is very common for the region. It acts as the main backdrop for this shot.
Tell the jury about the photography. Do not name the photographer.
The photography took on the style of food photography but with the added challenge of incorporating the drama of a ‘dinner disaster’ incident. For this it was a full plate of Spaghetti Bolognese that has just been dropped face down onto the carpet. But even though the dinner is ruined, the task was to capture the catastrophe and the humour of the situation, while being true to how a food photography shot is taken.
Credits
| Fouad Abdel Malak |
FP7McCann |
Creative Lead |
| Oliver Robinson |
FP7McCann |
Creative Lead |
| Thomas Young |
FP7McCann, Dubai |
Creation |
| Mike Awad |
FP7McCann |
Creation |
| James Day |
James Day Photography |
Photography |
| Erol Salcinovic |
FP7McCann, Dubai |
Design |
| Cynthia Chabu |
FP7McCann, Dubai |
Production |
| Karol Akl |
FP7McCann, Dubai |
Production |
| Tarek Ali Ahmed |
FP7McCann |
Account Management |
| Tahaab Rais |
FP7 McCann MENAT |
Regional Head of Strategy |
| Sana Omran |
FP7McCann, Dubai |
Account Management |