| Brand | MCDONLAD'S |
| Product/Service | MCDELIVERY |
| Entrant | FP7 McCANN Dubai, UNITED ARAB EMIRATES |
| Category | Print & Publishing |
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Idea Creation
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FP7 McCANN Dubai, UNITED ARAB EMIRATES
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Media Placement
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UM MENA Dubai, UNITED ARAB EMIRATES
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Production
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PRODUCE SOUND Johannesburg, SOUTH AFRICA
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Cultural / Context information for the jury
The tiles cue Middle Eastern patterns unique to the region. Also, roast chicken with vegetables (especially with potatoes) is a local favorite in the region.
Tell the jury about the photography. Do not name the photographer.
The photography took on the style of food photography but with the added challenge of incorporating the drama of a ‘dinner disaster’ incident. For this it was a burnt roast chicken, having been pulled from the oven far too late and now sits on the tiled surface, very much inedible. But even though the dinner is ruined, the task was to capture the catastrophe and the humour of the situation, while being true to how a food photography shot is taken.
Credits
| Fouad Abdel Malak |
FP7McCann |
Creative Lead |
| Oliver Robinson |
FP7McCann |
Creative Lead |
| Thomas Young |
FP7McCann, Dubai |
Creation |
| Mike Awad |
FP7McCann |
Creation |
| James Day |
James Day Photography |
Photography |
| Erol Salcinovic |
FP7McCann, Dubai |
Design |
| Tarek Ali Ahmed |
FP7McCann |
Account Management |
| Tahaab Rais |
FP7 McCann MENAT |
Regional Head of Strategy |
| Cynthia Chabu |
FP7McCann, Dubai |
Production |
| Sana Omran |
FP7McCann, Dubai |
Account Management |
| Karol Akl |
FP7McCann, Dubai |
Production |