| Brand | ETIHAD BANK |
| Product/Service | ETIHAD CHAMBER ORCHESTRA |
| Entrant | WUNDERMAN THOMPSON Amman, JORDAN |
| Category | Brand & Communications Design |
|
Idea Creation
|
J. WALTER THOMPSON JORDAN Amman, JORDAN
|
Cultural / Context information for the jury
Embracing local talent lies at the heart of Bank al Etihad’s mission.
So when internationally renowned Jordanian maestro, Karim Said
decided to create the first Jordanian world-class orchestra, Etihad chamber orchestra was born.
Classical music is considered a foreign language to the Arab world
So it was important for the identity to bridge this gap.
Credits
| Basel Jumaa |
J.Walter Thompson Amman |
Creative Director |
| Raya Abu Jaber |
J.Walter Thompson Amman |
Art Director |
| Nadine Al Hadidi |
J.Walter Thompson Amman |
Sr. Account Manager |
| Haneen Dababneh |
J.Walter Thompson Amman |
Senior Account Executive |
| Rula Al Khadra |
J.Walter Thompson Amman |
Managing Director |
| Chafic Haddad |
J.Walter Thompson |
Chief Creative Officer |
| Lugein Al Fayez |
J.Walter Thompson Amman |
Copywriter |