2020/2021 Winners & Shortlists

Cultural / Context information for the jury

Lebanon has diverse landscapes and rich agricultural and wine heritage, which are abundant sources of national pride. For over a decade, IXSIR has celebrated this shared love, producing one of Lebanon’s finest wines. Have you ever thought about what grapes go through to become wine? Grapes brave the elements –– heavy rain, intense sunlight and powerful winds –– which give each vintage a unique story and distinct character. The bottle, which illustrates the beginning of the grape’s journey, also encourages the Lebanese people to together keep braving the current changes. The end of one story is simply the beginning of another.

Tell the jury about the art direction.

IXSIR collects extensive climate conditions for every harvest. We used algorithms and math to mine the annual data of one terroir, gathering thousands of numbers about the three main elements that shape the taste of wine. We made this data relevant, using it to drive the creative process and outcome. We gave the numbers voice and let the bottle tell its own story by turning the data into a strong design fueled with the narrative. The 6,904 pieces of information we gathered were used to create an infographic that illustrated the average monthly temperature, precipitation and direction and speed of wind for the Batroun Heights, 2012 vintage. This visual information was then meticulously silkscreened onto a limited series of bottles.