2020/2021 Winners & Shortlists

Cultural / Context information for the jury

The number of young people playing the Lotto had dropped for the third year running, and Loto Libanais sales were down drastically. With an increasing debt crisis in the country, most of the Lebanese population were pessimistic about the future. We needed to inspire the people to dream again, and encourage them to play the Loto! So, rather than enter the lottery the same boring way, we gave them a new way to play: instead of choosing numbers, enter the lottery with their dreams.

Tell the jury about the typography.

By designing a bespoke typeface in English and Arabic, with multiple number combinations embedded within each character, the application allowed users to create billions of number combinations, allowing them to enter the lottery instantly. We created the typeface using a block grid that would allow us to have multiple combinations of letters within each alphabetical character, therefore allowing us the flexibility to generate infinite combinations by not fixing single numbers to letters.