| Brand | MCDONALD'S |
| Product/Service | MCCAFÉ |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| 1 of 2 Campaign |
| Category | Outdoor |
|
Idea Creation
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
|
Media Placement
|
STARCOM Dubai, UNITED ARAB EMIRATES
|
|
Production
|
PRODIGIOUS Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Coffees can be strong and aggressive in the middle-east. However, at McDonald’s we give our coffees a smooth finish. We wanted to tell people that our coffee is strong in impact but smooth on the palette. That’s why we created posters that visually expressed the taste of our Mocha and Latte.
Translation. Provide a full English translation of any text.
NA
Tell the jury about the art direction.
To show the true impact of our coffees, we brought together the tough and the gentle. Viking meets dog. Cop meets kittens. These stories were illustrated in 3D, using coffee and cream colors and placed as posters and tray mats instore.
Credits
| Rafael Augusto |
Leo Burnett |
Creative direction |
| Rodrigo Leal Rodrigues |
Leo Burnett |
Creative direction |
| Camila Lavenegas |
Leo Burnett |
Art Direction, CGI, ideation |
| Lina Maria Leal |
Leo Burnett |
Art direction, CGI, ideation |
| Fabian Pulido |
Freelancer |
CGI |
| Paulo De Almeida |
Prodigious |
CGI |
| Sunil Dcosta |
Leo Burnett |
Print production |
| Haytham Dayeh |
Leo Burnett |
Business Lead |
| Rami Itani |
Leo Burnett |
Communication Director |
| Yasmeen Arnous |
Leo Burnett |
Junior Communication Executive |
| Mazen Haddad |
Starcom |
Media Director |
| Kapil Bhimekar |
Leo Burnett |
Support |
| Sambhav Khandelwal |
Leo Burnett |
Support |
| Aditya Hariharan |
Leo Burnett |
Support |