2020/2021 Winners & Shortlists

Cultural / Context information for the jury

‿ and us is a new agency. We know our clients' goals, ambitions, challenges, successes. work-streams, budgets, are ultimately ours too. And working side-by-side is the way we feel is best for the work and the relationship. This also extends to anyone we work with. Ultimately it's everyone we work with who make us who we are, and we'd like to think we return the favor. So we wanted an identity that communicates to our clients and people we work with that we're in this together. It all started with our logo. And then informed every single part of our behavior - our relationships with our brands, individual clients, suppliers and talent. We needed an eye-catching identity for the long term, something to show our particular way of thinking before we even opened the "creds" doc, and something people would universally appreciate.

Tell the jury about the art direction.

‿ and us The above is a brand marque which can be written in simple no frill type... and becomes only part of our logo. The other half? Any brand, client, or person we work with. Never isolated or alone, the logo becomes the sum of two parts, We decided on a logo which would never just be one logo... it would change depending on what prefixed it.... painfully simple, yet ever malleable - the possibilities are literally endless. ‿ and us went everywhere - initially different business cards with any brand we were visiting for new-business meetings. We changed the name above our door depending on who was coming, and developed a stamp to mark our clients' business cards with our ident next to their logo. This extended to our website where you first enter your name, and the site logo changes to whatever is entered ‿ and us