Brand | BATELCO |
Product/Service | BATELCO |
Entrant | ‿ AND US Dubai, UNITED ARAB EMIRATES |
Category | Print & Publishing |
Idea Creation
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‿ AND US Dubai, UNITED ARAB EMIRATES
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Media Placement
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‿ AND US Dubai, UNITED ARAB EMIRATES
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PR
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‿ AND US Dubai, UNITED ARAB EMIRATES
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Production
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STUDIO MELT Dubai, UNITED ARAB EMIRATES
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Tell the jury about the art direction.
A poster series employed photography of everyday Bahrainis posing stoically in classic military style in their lockdown garment of choice - their pyjamas. Those pyjamas were then adorned with a variety custom designed military style medals that honoured them for their achievements during lockdown like home-schooling their kids, learning to cope without a nanny and otherwise just sacrificing the creature comforts of a pre-lockdown society. Each medal was individually designed in 3D to reflect an individual sacrifice.
Credits