| Brand | BATELCO |
| Product/Service | BATELCO |
| Entrant | ‿ AND US Dubai, UNITED ARAB EMIRATES |
| Category | Print & Publishing |
|
Idea Creation
|
‿ AND US Dubai, UNITED ARAB EMIRATES
|
|
Media Placement
|
‿ AND US Dubai, UNITED ARAB EMIRATES
|
|
PR
|
‿ AND US Dubai, UNITED ARAB EMIRATES
|
|
Production
|
STUDIO MELT Dubai, UNITED ARAB EMIRATES
|
Tell the jury about the copywriting.
In keeping with the sentiment of our campaign, the copy line on this piece celebrated reversed the heroism trope by celebrating people by virtue of their inaction.
Credits