2020/2021 Winners & Shortlists

Tell the jury about the art direction.

A poster series employed photography of everyday Bahrainis posing stoically in classic military style in their lockdown garment of choice - their pyjamas. Those pyjamas were then adorned with a variety custom designed military style medals that honoured them for their achievements during lockdown like home-schooling their kids, learning to cope without a nanny and otherwise just sacrificing the creature comforts of a pre-lockdown society. Each medal was individually designed in 3D to reflect an individual sacrifice.