2020/2021 Winners & Shortlists

Cultural / Context information for the jury

In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt. And which safest place for social distancing than the great outdoors? The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign as the perfect link with the great outdoors and freedom. Being behind the wheel of a Jeep means giving yourself the opportunity to leave your daily life, to discover new perspectives, to go where others are not. The brand reminds us here how the best way to disconnect is to reconnect with nature.

Tell the jury about the art direction.

These 3 beautiful visuals were fully crafted from scratch using and mixing 3 different techniques : photography, matte-painting and cgi. The challenge here was to make the wifi sign out of the materials offered by the respective landscapes. This sign had to be recognizable in a glance but at the same time it had to be imperfect enough to be organically integrated in the landscapes. Aesthetically we wanted these visuals to be beautifuller-than-life in order to inspire our audience to go and explore the beauty of the great outdoors waiting for them out there. So the choice of relatable but magnificent landscapes and also the lighting was really crucial in this art direction.