Brand | NOVOMED |
Product/Service | ANTI-ALLERGY CLINIC |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Outdoor |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
STUDIO 20TWELVE Kuala Lumpur, MALAYSIA
|
Cultural / Context information for the jury
Pet allergens
Dust allegens
For when the causes of allergies are hard to find.
Novomed
Allergy Clinics
Tell the jury about the photography. Do not name the photographer.
In the region, allergies are most commonly linked to dust and pets. So how could we take those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely.
We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to.
In order to achieve this, we had to find household pets that would perfect match the surface, in this a rug, throw or blanket, and almost blend in. We cast many different animals and gathered hundreds of different samples of rugs, throws, and blankets to find the perfect match.
Credits
Paul Shearer |
Impact BBDO |
Chief Creative Officer |
Jason Burayag |
Impact BBDO |
Copywriter |
Jithesh Narayanan |
Impact BBDO |
Designer |
Edmund Leong |
Studio 20 Twelve |
Photographer |
Rebecca Ooi |
Impact BBDO |
Producer |
Rubina Ahmed |
Impact BBDO |
Senior Account Manager |
Safwan Raza |
Novomed |
Brand Manager |
Justin Chan |
Studio 20 Twelve |
Retoucher |
Lim Hui Jing |
Studio 20 Twelve |
Producer |
Marcio Dotti |
Impact BBDO |
Art Director |
Ali Rez |
Impact BBDO |
Executive Creative Director |
Ben Griffiths |
Impact BBDO |
Associate Creative Director |
Simone Milani |
Impact BBDO |
Writer |
Logan Allanson |
Impact BBDO |
Creative Director |