2020/2021 Winners & Shortlists

Cultural / Context information for the jury

Every year, newspapers in Saudi Arabia celebrate National Day by releasing a special edition that celebrates all the kingdom's key achievements, eminent personalities and visions of the future. It is a tradition of paying tribute that has been upheld by every Saudi newspaper for decades. That is why, on Saudi National Day 2020, LEGO decided to pay tribute in a way it knows best, by showcasing the potential of its bricks.

Tell the jury about the photography. Do not name the photographer.

News Rebuilt was a photographic race against time. 6am 23rd September, 2020, Saudi National Day - Al Madina, one of Saudi Arabia's leading news publications released their National Day editions. 6:01 - A team of expert LEGO builders, photographers and designers recreated every single news article from Al Madina's National Day Edition, using hundreds of LEGO pieces. 8am - A national Day newspaper that featured the very same articles and photographs as Al Madina, but recreated completely out of LEGO, was printed and distributed to newsstands across key cities in the kingdom. 10am - The national day newspaper built out of LEGO became the news itself.