2020/2021 Winners & Shortlists

Summary

Ramadan is the hottest season for offers. Jordanians put their purchase power on hold until this month arrives. However, people still believe that no matter how the offer they can haggle and get a better deal. As for that, we created the world’s best haggler and every business’ worst nightmare. “Um Khaled” The mother of all hagglers. Um Khaled who was able to get the best deals on all Toyota's models. She started in 30 episodes of haggling 101 during Ramadan. She shared tips, tricks and more while haggling with Toyota salesmen. Her tips posters were placed all around the showroom and she even released a personal guide for haggling highlighting tricks that Um Khaled uses to haggle and called it “haggling 101”. A. Exceeded sales targets, 2017 sold 170 units, 2018 sold 300 units B. Increased footfall in 300% from last year, a number of 120 visitors to showroom a day for a total of 31 days.C. Awareness: Measured by the number of viewership as well as the 50% increase in the number of followers. D. Engagement: measured by the number of shares, likes and comments which increased by 50% E. Jordanian public protested internal tax policies and high prices. They used Um Khaled as an icon asking her to sit with the Jordanian Prime Minister and haggle with him to lower taxes and became the Allay of the Jordanian people. F. Traffic and the massive number of requests for test drives on the website and its conversion