2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
CARGO PASSENGER CLASS
77MEDIA / FLYADEAL AIRLINES
77 MEDIA Jeddah SAUDI ARABIA
HEKAYA FAMILY
ETISALAT EGYPT / HEKAYA
FP7 McCANN Cairo EGYPT
THE UNOFFICIAL SPONSOR
TUNISIE TELECOM / BRAND CONTENT
WUNDERMAN THOMPSON Tunis TUNISIA
DUREX REASONS TO CELEBRATE
DUREX / CONDOMS
RECKITT BENCKISER Dubai UNITED ARAB EMIRATES
OMO TAG
UNILEVER LEVANT / OMO DETERGENT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
FUNNY THINGS OFF THE TOP OF MY HEAD
P&G / HEAD & SHOULDERS
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
SUPPORT HER JOURNEY
SHELL / SHELL / SOCIAL MESSAGE
AL JOMAIH AND SHELL LUBRICATING OIL COMPANY LIMITED Riyadh SAUDI ARABIA
UM KHALED
TOYOTA JORDAN / TOYOTA
WUNDERMAN THOMPSON Amman JORDAN
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY ACTIVATION
BABYSHOP Dubai UNITED ARAB EMIRATES
Grand Prix
THE BLANK EDITION
AN-NAHAR / NEWSPAPER PUBLICATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A02 Creative Effectiveness for Good
GIVE IN TO GIVING
EMIRATES NBD / EXCHANGER VOLUNTEER PROGRAM
LEO BURNETT DUBAI UNITED ARAB EMIRATES
STOP DOWRYMONGERING
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES

Winner

TOXIC FLAG
WASTE MANAGEMENT COALITION X GREENPEACE / ENVIRONMENT PROTECTION
IMPACT BBDO Dubai UNITED ARAB EMIRATES

Winner

A05 Multi-Market Creative Effectiveness
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY ACTIVATION
BABYSHOP Dubai UNITED ARAB EMIRATES
Short List