2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Creation of a new Brand Identity
DELIVERING IMPACT
SAL / SAL BRAND
INTERBRAND MADRID SPAIN
HARIK HARIK HARIK
PEPSICO & SAUDI SPORTS FOR ALL / HARIK SPORTS INITATIVE
NOMADS Dubai UNITED ARAB EMIRATES
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
ILA BANK
BANK ABC / ONLINE BANKING APP
SUPERUNION London UNITED KINGDOM
Bronze
‿ AND US
‿ AND US / ‿ AND US
‿ AND US Dubai UNITED ARAB EMIRATES
A02 Rebrand / Refresh of an existing Brand
ECONOMIC CITIES AUTHORITY
ECA / GOVERNMENT BODY
PROCTOR + STEVENSON Bristol UNITED KINGDOM
GO ALL IN
HARDEE'S / HARDEE'S
‿ AND US Dubai UNITED ARAB EMIRATES
WELCOME TO STC
SAUDI TELECOM COMPANY / BRAND
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
EVERYTHING IS MOVING FORWARD
STC / STC BRAND
INTERBRAND MADRID SPAIN
HAPPY ALPHABET
ETISALAT / TELECOMMUNICATIONS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
INTERSECT BY LEXUS REBRAND
AL-FUTTAIM MOTORS - LEXUS / INTERSECT BY LEXUS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
EXPO 2020 DUBAI DIGITAL CHANNELS
EXPO 2020 DUBAI / EXPO 2020 DUBAI DIGITAL CHANNELS
ACCENTURE UAE Dubai UNITED ARAB EMIRATES
FROM WAIT TIMES TO TIMES YOU CAN'T WAIT FOR
DXB (DUBAI AIRPORTS) / AIRPORT
LANDOR Dubai UNITED ARAB EMIRATES
THE STORIES OF OUR TIMES
MBC SHAHID / ONLINE STREAMING SERVICES
LANDOR Dubai UNITED ARAB EMIRATES
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
B01 Books
ZAYED BOOK
ZAYED BOOK / SHEIKH ZAYED
SHAWATI Abu Dhabi UNITED ARAB EMIRATES
THE BOOK OF ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B02 Brand Collateral
THE PLANTABLE CALENDAR
ZAIN / CORPORATE CALENDAR
ZAIN Kuwait KUWAIT
NESTLE NUTRITION CART
UNITED FOR HEALTHIER KIDS / NESTLÉ UNITED FOR HEALTHIER KIDS NUTRITION CART
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
ENDANGERED SPECIES
SPLASH FASHIONS / SPLASH FASHIONS CALENDAR
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PICK YOUR BATTLES
MEDCARE / DENTAL CENTRE
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
THE OVERSHOOT CALENDAR
NATIONAL GEOGRAPHY ABU DHABI / MEDIA CHANNEL
HAVAS Dubai UNITED ARAB EMIRATES
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
NAPKINIZED
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BURJER KINJ
BURGER KING / BRAND CAMPAIGN
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES
Gold
B03 Posters
PLAY-VEMBER
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ROOM TO CHANGE
IKEA / IKEA STORAGE & ORGANISATION
LEO BURNETT Riyadh SAUDI ARABIA
Bronze
THE JOY OF GETTING LOST
JEEP - TRADING ENTERPRISES / JEEP
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
CASTROL MAGNATEC OIL PAINTINGS
CASTROL / CASTROL MAGNATEC
VMLY&R COMMERCE MENA Dubai UNITED ARAB EMIRATES
GO ALL IN
HARDEE'S / HARDEE'S
‿ AND US Dubai UNITED ARAB EMIRATES
THE REVIVE PROJECT III
B&W REPORT / ARABIC CALLIGRAPHY WORKSHOP
‿ AND US Dubai UNITED ARAB EMIRATES
EAT THE DAY
BW REPORT / PORTFOLIO NIGHT
‿ AND US Dubai UNITED ARAB EMIRATES
#STAYATHOMEHEROES
BATELCO / BATELCO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
THE REVIVE PROJECT IV
BW REPORT / ARABIC CALLIGRAPHY WORKSHOP
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
SALE REMAIN CALM
SPLASH FASHIONS / THE ICONIC
VMLY&R Dubai UNITED ARAB EMIRATES
LEARN TO FAIL
BW REPORT / PORTFOLIO NIGHT
‿ AND US Dubai UNITED ARAB EMIRATES
FARMERS, OUR PRIDE
PEPSICO / PEPSICO INDIA
DIGITAS Dubai UNITED ARAB EMIRATES
Short List
OPEN ALL NIGHT "FRIES / BIG MAC / SUNDAE"
MCDONALD'S SAUDI ARABIA / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA
WATCH FOR WIFI
SAUDI TELECOM COMPANY / PUBLIC WIFI
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Bronze
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
OCEAN IN A BAG
BEE'AH / PLASTIC POLLUTION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
BEARD BIBS
GENERAL MILLS / HAAGEN DAZS
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
XXX
CONNECT / CONNECT INTERNET
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SHEMAGH POSTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
GREEN IS GO
MOBILY / BRAND CAMPAIGN
MOBILY Riyadh SAUDI ARABIA