Brand | AL FUTTAIM IKEA |
Product/Service | IKEA |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Retail Installation & Experience |
Idea Creation
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Production
|
THE GOLDMINE FILMS Dubai, UNITED ARAB EMIRATES
|
Background
IKEA was launching their second store in Dubai and wanted to create awareness about it, generating word-of-mouth in the city and driving footfall to the store.
Describe the creative idea (40% of vote)
We created a visual language depicting the number 2 created from IKEA furniture to spread the message that the second IKEA store is now open.
Describe the execution (40% of vote)
We created different KV that were used across Dubai's outdoor. We ran social films from December to February and had the installation for 9 days starting Dec 18, 2019.
List the results (20% of vote)
- 10.7 M impression
- 30% increase in first day visitors than expected
-52.7% VTR
Credits
Juggi Ramakrishnan |
Memac Ogilvy Dubai |
CCO |
Youssef Gadallah |
Memac Ogilvy Dubai |
Creative Director |
Andre Souza |
Memac Ogilvy Dubai |
Designer |
Stella Parkes |
Freelance |
Copywriter |
Katherine Handfelt |
Memac Ogilvy Dubai |
Copywriter |
Gaurav Maitreya |
Memac Ogilvy Dubai |
Copywriter |
Tarek Shawki |
Memac Ogilvy Dubai |
Account Management |
Hadi Ballout |
Memac Ogilvy Dubai |
Account Management |
Alaa Nour |
Memac Ogilvy Dubai |
Account Management |
Selin AlNazer |
Memac Ogilvy Dubai |
Account Management |
Asmaa Ahmed |
Memac Ogilvy Dubai |
Strategy |
Nour Safieh |
Memac Ogilvy Dubai |
Account Management |
Stephanie Mukherjee |
Memac Ogilvy Dubai |
Strategy |
Carrol DSouza |
Memac Ogilvy Dubai |
Account Management |
Madhup Agarwal |
Goldmine Films |
Production |
Umran Sheikh |
Goldmine Films |
Director Of Photography |
Miraj Mohamed |
Goldmine Films |
Editor |
Graham Tooby |
Goldmine Films |
Photography |
Andronico Del Rosario |
Goldmine Films |
Production |
Armela Atun / Mahesh Pottavathini |
Goldmine Films |
Production |
Shaharbano Zaidi |
Goldmine Films |
Production |
Christopher Marais |
Goldmine Films |
Production |
Caroline Ismail |
Goldmine Films |
Production |
Action Filmz |
Action Filmz |
Crew |
Dona Vaas |
Goldmine Films |
Administration |
Carla Klumpenaar |
Memac Ogilvy Dubai |
Account Management |
Amer Yaghi |
Al Futtaim IKEA |
Account Management |
Noha Gheith |
Al Futtaim IKEA |
Account Management |
Benita Chowdhury |
Al Futtaim IKEA |
Account Management |