2020/2021 Winners & Shortlists

ENDANGERED SPECIES

BrandSPLASH FASHIONS
Product/ServiceSPLASH FASHIONS CALENDAR
EntrantTHE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES
CategoryBrand Collateral
Idea Creation THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES
PR THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES
Production THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES

Background

The fashion industry is one of the biggest contributors to climate change with used clothes filling up landfills and the increased use of plastic in the production phase. Ultimately, our collective actions will not only lead to the destruction of the planet, but the extinction of human life as we know it. Our challenge was to come up with an effective way to reinforce this message, reflect on our actions and make people aware of Splash’s sustainable collections.

Describe the creative idea (40% of vote)

We created a limited-edition calendar with each month featuring a striking photograph and origami art, highlighting the destruction of the ecosystem and the positive actions Splash has taken to reduce its environmental impact. Every striking image of the calendar reinforced the thought that we as humans are ultimately the endangered species.

Describe the execution (40% of vote)

1000 calendars were given away to partners and key influencers. 1 million regular calendars were distributed to customers. In collaboration with a production studio, we shot models in makeup and clothing showing them trapped due to the impact of climate change, beside origami art models of wildlife and plantation that are endangered species. One month a woman is covered in water-like makeup and accessories - a metaphor for the rising sea levels and in another month a close up of a man with petrol-looking make up for the rise in CO2 emissions from the burning of fossil fuels, against a black origami oil drop. Each month featured these striking visuals with strong messaging on the impact of climate change and how Splash is tackling these issues. Every page of the calendar could be taken out and used as a poster at home. A constant reminder of our changing world.

List the results (20% of vote)

1 million regular calendars distributed 1000 limited edition calendars for VIPs 20% increase in store visits during the launch Sustainable collection sold out Featured by leading influencers and publications

Credits

Name Company Role
Alok Gadkar The Classic Partnership Executive Creative Director
Mangesh Zemse The Classic Partnership Group Head - Design
Adriana Gerasimova Addminimal Creative Studio Creative Director
Ishar kar The Classic Partnership Copywriter
Mangesh Zemse The Classic Partnership Art Director
Vitthal Deshmukh The Classic Partnership Production Head
Adriana Gerasimova Addminimal Creative Studio Art Director & Stylist
Vanya Rainova Portokal Executive Producer
Dragomir Spasov Portokal Photographer
Mikael Stefanov Portokal Origami Photographer
Shibeesh K Chandran Freelance Editor